Burger King®

Burger King®, which started its operations in Turkey in 1995 when TAB Gıda Sanayi A.Ş., a subsidiary of ATA Group, acquired the main developer and producer rights in Turkey, has become the address of indispensable flavors by increasing the rings of restaurant chains in a short time.

Burger King®, under the assurance of TAB Gıda, which always pays great attention to production and service in accordance with international quality and hygiene standards, plays the most important role in its success today with the importance it attaches to continuous training and the development of its rich and delicious product range. As one of the leading brands of its sector in Turkey, Burger King® today serves flavor lovers with more than 650 restaurants across Turkey.

Burger King®, a subsidiary of TAB Gıda, Turkey's largest employer in its sector, was named "Turkey's Lovemark" in the "Fast Food Category" in 2011, 2012, 2013, 2015 and 2011, 2013 and 2014, and "Turkey's Most Sincere Brand" in 2011, 2013 and 2014, according to the results of the Ipsos KMG survey organized by MediaCat.

Burger King®, which has received numerous awards, was deemed worthy of the "Silver Effie Award" in the chain store and restaurant category at the Effie Award Ceremony organized by the Association of Advertisers and Advertisers Association with its "King of Potato" campaign, which made an impact in 2014.

Burger King® website received the "Standard of Excellence Award" in the "Food Industry" category at the Web Awards 2015, the "Silver Award" in the "General Website Categories - Food and Beverage" category at the W3 Awards 2015, and the second prize in the "Food & Beverage and Restaurant & Cafe" category at the 13th Golden Spider Awards Ceremony, and was selected as the people's favorite in the "Restaurant & Cafe" category at the 14th Golden Spider Web Awards.

It was selected as the No. 1 brand in the "2016 Most Admired and Preferred Retail Brands in Shopping Malls Survey" conducted in cooperation with the Association of Shopping Centers and Investors (AYD) and research company AKADEMETRE. In 2017, the most preferred brand in the "Fast Food Sector in Turkey" survey conducted by Mediabrands Insight, "The One Awards Award" as the institution that has increased its brand perception the most in the "Fast-Food" category in the 2017 "Reputation and Brand Value Performance Measurement" survey conducted by Marketing Türkiye in cooperation with AKADEMETRE, and the No. 1 brand in the "Most Admired and Preferred Retail Brands in Shopping Malls" survey conducted in cooperation with the Association of Shopping Centers and Investors and (AYD) research company AKADEMETRE, In the "GameChanger 2017" survey conducted by Digital Age, it ranked first in the "Chain Restaurants" category among the most digital brands based on category from the consumer's point of view; in the "Fast Retail 2017 / Fastest Retail Awards" organized by Capital and Ekonomist Magazines, it ranked first in the "Turkey's Largest Fast-Food Retail Company (by Number of Stores)" category; in the "Turkey's Coolest Brands" survey conducted in cooperation with Marketing Türkiye and Roamler Türkiye, it ranked first in the "Fast-Food" category; and in the "Coolest Brand" category in the "Fast-Food" category, A.L.F.A. Awards as the brand that best manages customer experience in the "Quick Service Restaurants" category, "Turkey's Biggest Franchise" award at the UFRAD Franchising Awards, "Summer Hits 2017: Summer's Favorite Brands" survey conducted by The Brand Age Magazine in collaboration with Xsights Research and Consulting, "Marketer of the Year" award according to the "Restaurant Opening Quality Index" prepared by Restaurant Brands International, and 2 Silver awards in the "Bilboard and Radio" category at the Crystal Apple Awards with the "Takeaway Ice Like" advertisement.

In 2018, the campaign emphasizing the power of Whopper® fire in a fun way was awarded the Bronze Effie at the Effie Awards with "Fire Calls You!". According to the "Turkey's Lovemarks" survey conducted by Ipsos for MediaCat, it was named "Turkey's Favorite Fast Food Brand" for the 5th time. Burger King® received the 'silver' award in the FILM-TV and Cinema/PERFORMANCE, SALES, E-COMMERCE category at the Crystal Apple Creativity Awards with its "Fire is Calling You" campaign, and won the 'crystal' apple award in the Press/Drinks category. In the "Turkey's Coolest Brands" survey conducted in cooperation with Marketing Türkiye and Roamler Türkiye, Burger King® became the "Cool Brand of the Year" for the 3rd time in the "Fast-Food" category. It was cited as an example in "Google" with its digital marketing efforts for Pro Gamer menus developed for game enthusiasts. Within the scope of "The ONE Awards Integrated Marketing Awards" organized jointly by Marketing Turkey and AKADEMETRE, it was selected as the "Reputation of the Year" in the "Fast Food" category.

In 2019, Burger King® ranked first in the "Self-Service - Restaurant" category in the "No. 1 Brands Survey" conducted by the Association of Shopping Centers and Investors (AYD) and AKADEMETRE Research Company. According to the results of the second "Good Life Brands Survey" conducted by Nielsen for Sustainable Brands Istanbul, a global community of brands, Burger King® ranked first in the "Restaurant-Cafe" category.

BURGER KING WORLDWIDE INC:

Burger King was taken over in October 2010 by 3G Capital, an investment company headquartered in Rio de Janeiro/Brazil, and operates under the umbrella of RBI (Restaurant Brands International). TAB Gıda, a Turkish company, has been running the brand's operations in Turkey for 24 years without interruption.