Dayı Kürek Lahmacun

Can you briefly tell us the story of the foundation of your brand?
It was established by Mehmet Zeki ARICIOĞLU in Erzurum in 2013. Arıcıoğlu's experience in the food sector since 2004 and his mission to deliver the taste of shovel lahmacun to everyone has made Dayı Kürek Lahmacun a well-known brand in Turkey in a short time. First of all, it was envisioned that 'Dayı', which is an expression of sincerity that has become legendary, would also reflect the sense of trust in food. In terms of a more accurate understanding of the lahmacun culture, Dayı Kürek Lahmacun carries out this mission as the only brand in Turkey.

How should the Franchise/Dealer candidate profile be suitable for your brand?
In terms of the establishment principle of our brand and the healthy execution of the franchise system, we first hold an acquaintance meeting with our businesses that request a branch. At this stage, it is an important element for the Dayı brand that our investors who request a business have previous business success and / or franchise experience. After this stage, we further strengthen our operations with regular and controlled trainings.

Why should the franchise investor prefer you? Can you briefly explain what are the prominent benefits of your brand?

1st First of all, we see all our branches as solution partners.
2nd We provide ongoing operational and product support.
The product quality we offer to our 3rd branches is prepared by our food engineers with special recipes. All processes are followed.
4th In addition, the profitability of our branches is on our priority list.
5th Continuous R&D and P&D studies are carried out.
6th We fully and effectively implement the franchise system, centrally planning the entire production and supply chain
7th One of our most important issues is that the bakery staff is provided by our center from its own İ.K. pool.

Dayı Kürek Lahmacun Franchise How many branches do you have? How many of these branches belong to your brand and how many are franchises?
We have 36 branches and are active in 13 provinces
We have 2 branches of our center.

What is your average gross and net profitability rate?
25% gross / 18% net

What is the average % of your cost?
%22-25

How much do you charge for franchise (naming rights)?
350th000 TL

What is the duration of your franchise agreement?
5 YEARS

Is the construction of the Dayı Kürek Lahmacun Franchise Branch turnkey? Or can the franchise build its own? What is your construction m2 cost? Approximately how much investment budget is required for turnkey construction including fixtures and equipment?
The establishment phase of our branches is planned by our headquarters.
After completing all our processes, the opening construction cost is approximately 2nd500th000 TL as of today?

How much share do you get each month from royalty, i.e. turnover?
1% over 350th000 TL (excluding VAT)
2% over 450th000 TL (excluding VAT)
3% over 550th000 TL (excluding VAT)

Do you charge an advertising participation fee?
We carry out our advertising and promotion services through the agency. We plan the advertising side in 3 stages: regional, national and sponsorship.
We do our regional work mainly through social media and continuously.
National advertisements on billboards, in cinemas and on television and other national communication channels
Sports clubs, TV programs
In all advertising activities, the amount determined not to exceed 1% of the annual turnover of our branches is determined by our headquarters.

Dayı Kürek Lahmacun Franchise Do you provide location support? Do you charge a fee for this? Do you benefit from new generation applications and services for location determination?
We provide continuous support for Lokaysan support. We are making our explorations for a new location area regionally. For this purpose, we receive local and national support from various companies. We share the reports received with our franchisee. We do not charge any fee for domestic locaysan support.

Where are your domestic location priorities for your brand from now on? Can you share your international expansion plans with us?
First of all, we want to make a block agreement in Istanbul in Turkey. It is important for our brand to move forward on a branch basis in the Aegean region.
However, it is important for us to advance our branching process at a careful and sustainable pace.
Overseas requests are constantly coming in and we are meeting with investors in this process.

How many m2 should the branch to be opened be? Also; how many different concepts do you have?
Between 150 m2 and 350 m2, it is important to be in the applicable areas of the enterprise

How many staff do you think the minimum number of staff should be in the branch to be opened?
8 staff can manage the restaurant operation.
Dayı Kürek Lahmacun Franchise Do you have a human resources pool? Do you work with such a solution partner?
Yes, we do, we have an İ.K. pool by our center for our bakery masters.

As a brand, what kind of support do you provide to your franchisees regarding personnel training?
In our businesses, our business managers are provided with brand training and all trainings related to our company rules and business culture processes. At the end of this process, the competencies of our business managers are evaluated and completed with a certificate.
Master bakery personnel trainings are carried out by our center with master trainers

How is your system and software infrastructure? What kind of services do you offer to investors?
We provide services such as software, order management and invoicing to our branches through the company. We also receive continuous employment support from the software company.

Dayı Kürek Lahmacun Franchise Do you have a call center?
We are making preparations.

Do you have your suppliers audited?
We visit our suppliers and get information about their production processes.
We make agreements with suppliers that comply with the standards set by our company rules.

In line with your brand marketing and PR strategies, do you have a brand face? Can you give information about your social media management and advertising activities?
Our brand face is actually our most well-known FES and KÜREK logo.
We carry out our advertising and promotion services through the agency. We plan the advertising side in 3 stages: regional, national and sponsorship.
In the region, we do our work mainly through social media and on a continuous basis.
National advertisements, billboards, cinemas, television and other national communication channels
Sponsorship ,Sports clubs, TV programs