Miramira

Miramira's story began with a simple but powerful dream: To make jewelry a beautiful experience accessible to everyone, just as ZARA did for fashion. Founded in 2022 by Miguel Cheng and LingLing Zheng, Miramira started as a small jewelry store in Portugal and has grown into a global presence with more than 180 franchises in over 14 countries. But this journey is about much more than growth; it is a story about people, emotions and a new way of experiencing life through jewelry.

At Miramira, our mission is to offer the highest quality jewelry at affordable prices. Given the wide range of products in our store, we create accessories that complement the style of all types of women. We are an elegant, contemporary and disruptive brand, always up to date with the latest trends, with the goal of selling jewelry that lasts over time.

For this reason, we manufacture all our pieces in stainless steel, which allows us to offer a one-year return guarantee against allergies, oxidation or discoloration. Opting for 14-carat gold plating instead of the usual gold bath to which the jewelry is already subjected provides extra security in protecting the pieces, given the increase in gold microns this process offers compared to a gold bath.

Miramira's franchise model is designed to offer a scalable and profitable business opportunity in the jewelry retail market. We offer franchisees a comprehensive support system covering everything from store set-up and sales to operational training and marketing strategies. Our model is built on a high-quality yet accessible pricing approach, ensuring that our products remain attractive to a broad customer base while maintaining strong profit margins.

Franchisees benefit from a proven business framework that minimizes risk and maximizes efficiency. This includes assistance with site selection, store layout planning and visual merchandising to ensure that every Miramira store delivers a world-class shopping experience. Our streamlined supply chain and inventory management processes further increase profitability by reducing operational challenges and ensuring a steady flow of best-selling products.

With a simple investment structure, including an initial franchise fee and royalties, franchisees gain exclusive access to Miramira's brand, marketing campaigns and ongoing business development support. Our ideal partners are passionate entrepreneurs who want to establish themselves in the jewelry retail market supported by a globally recognized brand with a strong reputation.

By joining Miramira, franchisees become part of a thriving and growing retail network and benefit from a model that blends brand prestige, operational excellence and strong customer execution.