Dastini Bebe Market

Dastini Bebe Market Franchise: The company, which specialises in the retail sale of baby products, is one of the firms offering franchises.

Dastini, which began its journey in 2004 with the opening of a shop in Sahrayıcedid, Istanbul, following the birth of Su Kırık—the daughter of Tülay Baransel Kırık and Nurettin Kırık—has today established itself as a leading organisation in the baby sector, with 83 shops across 68 different provinces in 5 countries. It continues to grant franchises to increase its current total of 83 shops. Since 2004, Dastini has been offering parents the convenience of meeting all their babies’ needs under one roof, with a range of 40,000 different products, from baby food to pushchairs, and from toys to textiles.

Dastini, which continues to grow through its franchise system, has succeeded in becoming a focal point of interest, particularly for investors who are parents, thanks to its attractive franchise terms. Dastini Bebe Market offers its franchisees numerous benefits, including the convenience of operating without stock, the ease of sourcing all global-brand baby products from a single source, as well as advertising and automation support. Particularly appealing to investors who are parents, Dastini is a top choice for those wishing to trade in a low-risk sector with a medium-sized investment. Aiming to establish a nationwide network of shops, Dastini seeks to bring baby products of proven quality to consumers under the most favourable conditions.

DASTİNİ BABY SHOP CONCEPT

Preference is given to shops with a minimum floor area of 60 square metres or more, located in city centres, on high streets and in shopping centres, and featuring a shop front that is 3 metres wide or wider.

The same décor and signage are used in all Dastini stores. The Retail Programme, which we have established, is used to ensure the proper management of the stores, links to head office and a sound infrastructure.

WHY A FRANCHISE AND WHY DASTINI?

- Investors gain access to the potential customer base they would otherwise have to build up by spending substantial sums on advertising and promotion, on top of costs such as shop fitting, décor and product procurement, the moment they put up the Dastini sign.

- Thanks to the brand awareness Dastini has built up as a result of these investments, investors are provided with a steady stream of customers and business opportunities.

- With the operational support provided in areas such as staff recruitment, training, stock management, sales and administration, the investor can focus all their time and energy—and that of their team—on sales, which significantly boosts sales figures.

- Investors wishing to establish their own brands usually have to deal separately with dozens of companies on matters such as orders, dispatch, payments and returns; however, Dastini acts as a supporter and the sole point of contact for its investors in all matters.

- Even if individuals wishing to operate under their own brand are prepared to deal with dozens of companies, the firms from which they wish to purchase products impose quotas on them in terms of quantity and Turkish Lira, and require annual guarantees. Dastini minimises risk by offering its investors the convenience of operating without stock and the opportunity to trade without quotas.

1. Subject to the condition that it commences one month after the shop’s opening date, half of the monthly rent will be provided for a period of two years (24 months), with a deduction of one-quarter (25 per cent) from the amount payable for each textile order placed during the month in which the support is utilised.

2. For example, if a shop with a rent of 100,000 TL opens on 1 April 2026, the rent support will commence on 1 May 2026, and goods worth 50,000 TL will be supplied free of charge every month for two years. These deliveries will take place as follows. Until the retailer’s RPT orders for the month reach a total value of 200,000 TL, the retailer will pay three-quarters (75 per cent) of each order and invoice the remaining quarter (25 per cent) to head office. For orders exceeding this amount, the retailer will pay the full order value.

3. For example, if a retailer places an order worth 50,000 TL in May, they will pay 37,500 TL; if they place a second order worth 30,000 TL, they will pay 22,500 TL and will have used 20,000 TL of the subsidy. If their third order is for 100,000 TL, they will pay 75,000 TL and will have used a total of 45,000 TL of the support. If their next order is for 50,000 TL, they will pay 45,000 TL by paying the remaining 5,000 TL they are entitled to use that month, thereby completing their monthly rent support. For any other orders placed during the month, they will pay the full amount of the total order value.

4. If, for any reason, the retailer is unable to place an RPT order that would allow them to make full use of the support during the support period, this entitlement will not be forfeited and the remaining balance will be carried over to the following month and added to the support amount for that month.

5. The support provided by Dastini to the dealer during the centre’s opening process ceases to be valid should the dealer be found to have breached the terms of the main contract.

PROFIT MARGINS

Profit margins vary between 30 per cent and 150 per cent depending on the product range.

(40 per cent for metal products, 100 per cent for textile products)