Forever Rose Cafe

Forever Rose began its journey in London in 1999, sourcing artisanal flowers that last forever, leaving an unforgettable impression for a lifetime for discerning customers and loved ones. The brand has since evolved into a boutique retail destination for the complete range of luxury gifts, from specially selected flowers and chocolates from around the world, to uniquely crafted perfumes and Ouds, and an exquisite jewelry collection.

Forever Rose London, purveyor of the world's finest quality perennial roses and globally recognized luxury gift brand, is proud to launch the Forever Rose Cafe concept in the United Arab Emirates. This concept recreates the floral boutique in a charming café setting, offering customers a unique luxury café and restaurant experience.

Designed and created with the personal interest of its founder Ebraheem Al-Samadi, the Forever Rose Cafe concept is based on a storybook theme. The cafe is developed as a 2D illustration that makes customers feel like they are part of a drawing, and its unique design makes the real, three-dimensional world look like a flat illustration. The interior uses some clever tricks to deceive your eyes. From a distance, the decor looks completely monochromatic with white floors and tables. The room, cups and plates are depicted in black and white, leaving only our customers, food and drinks in color, creating a fairytale romance.

The overall vision of the founder has been to create a luxury artisan all-day dining concept. This concept offers rich and luxurious specialties and premium drinks in the most magical setting, providing our customers with unforgettable moments on every visit.

The focus is always on quality and the menu has been specially created by our chefs using only the highest quality ingredients, so no matter what type of event it is, hot, cold, sweet or savory, everyone can find something to suit their taste buds.

The first café opened at The Galleria on Al-Maryah Island in Abu Dhabi in January 2020 and the second branch opened at Box Park in Dubai in November 2020. The Forever Rose café has a steady and progressive expansion plan to expand into other key retail outlets across the UAE and the Gulf region.