Seç Market started operating under Bizim Toptan in 2014 and was renamed as Seç Market in 2016. Today, Seç Market is one of the major players in the retail sector with more than 2,600 stores in 81 provinces. The business model, which supports neighborhood shopkeepers through a business partnership system, serves the modern understanding of grocery retailing by combining the warmth and sincerity of neighborhood shopkeepers with corporate experience.
In addition to more than 5 thousand products, including Yıldız Holding private brands, Seç Market stores also sell different local products depending on the region. Thanks to the unity of power formed by the neighborhood markets gathered under the roof of Seç Market in 81 provinces of Turkey, dealers benefit from economies of scale in the field of supply and benefit from the price advantage arising from bulk purchasing. While tradesmen who turn into Seç Market dealers continue to own their own business, they also strengthen their position in the sector where intense competition is experienced with the wide product range and affordable price advantages offered by Seç Market to its dealers, and increase their turnover and customer satisfaction.
Seç Market helps its business partners grow by remaining "one of the neighborhood" with the support it provides in many areas from shelf arrangement to product supply, from digital infrastructure to social media communication, from marketing to purchasing. No dealership fee or signage fee is required to be a Seç Market dealer. Therefore, all grocery stores and markets that want to become Seç Market can become Seç Market business partners if their store size is sufficient to become Seç Market (minimum 50 m²) and if they fulfill other conditions. Anyone who is highly motivated, who wants to do more efficient business with a win-win relationship, and who does not have any registration barriers for trade is taken into consideration.