Tarihi Gönen Pilavcısı

Can you briefly tell us the story of the foundation of your brand?
The costs and difficulties brought to the sector by the Covit 19 (pandemic) process led us to realize such a project. Benefiting from the foresight and experience given by our business experience from the sector, we have implemented our concept of low product cost and low waste, which is not based on the master. High profitability and sustainability with the right products in the right locations is our strongest side. From now on, we will be a 50% partner to our dealers with our experience and self-confidence.

How should the Franchise / Dealer candidate profile be suitable for your brand?
Colleagues who have vision, aim for success and have the determination to win, prioritize customer satisfaction.

Why should a franchise investor choose your brand? What are the prominent benefits of your brand?
It should be preferred because it is not based on any mastery, has low waste and the product appeals to all segments.

How many branches do you have? How many of these branches belong to your brand and how many are franchises?
We opened our first branch on 1st6th2022. We opened our 4th branch on 22nd12th2022 together with our headquarters. We have suspended the incoming offers because we think that our franchising idea will not be right for the first ten branches. For the future time, we will definitely be at the dealership stage.

What is your average profitability rate, both gross and net?
Gross 300%, Net 100th

What is your average cost (product cost) rate?
30%th

How much do you charge for franchise (naming rights)?
We do not plan to take a name fee. We do not have a 100% franchise idea. 50% franchise is on our agenda. Therefore, we do not find it right to receive a franchise fee from a business we act in partnership with.

What is the duration of your franchise agreement?
5 years.

Are you doing the construction of the branch turnkey or is the franchisee building it himself? What is your construction m2 cost?
We do renovation construction and follow-up in our own structure. Construction m2 cost is approximately between 12th000 - 17th000 TL and varies according to m2.

What is the approximate investment budget for turnkey including fixtures and equipment?
For a 50 m2 shop, the cost is approximately 400th000 TL (turnkey).

Royalty, that is, how much share do you get from the turnover every month?
Since we are shop partners, we do not get a share of the turnover.

Do you charge an advertising participation fee?
We plan to charge $500 for advertising once a year.

Do you provide location support? Do you charge a fee for this?
We decide the location within our own organization (due to our experience). We pay the team 20000 TL per shop for finding a branch and setting up a shop.

Where are your domestic location priorities for your brand from now on? Can you share your plans for international expansion?
Our priority is main arteries and locations with high signage value.

How many m2 should the branch to be opened be? How many different concepts do you have?
A minimum of 10 m2 is enough for us. We also have a project in stand format. We put concept stalls (mobile style) in the front part of our businesses in the food sector that are currently being operated.

What do you think should be the minimum number of staff in a branch?
Minimum two, maximum four.

Do you have a human resources pool? Do you work with such a solution partner?
We have an HR pool. We do not need a solution partner for now.

As a brand, what kind of support do you provide to your franchise dealers regarding personnel training?
We provide 15 days of training in our head office for our investor friends who we give dealership or who will be our business partners.

How is your system and software infrastructure? What kind of services do you offer to investors?
We have a solution partner that we work with and receive system and infrastructure (software) support.

Do you have a call center?
We do not have a call center. We provide this service in our own head office.

Do you audit your suppliers?
All of our suppliers provide corporate service. We also carry out inspections during the day.

In line with your brand marketing and PR strategies, do you have a brand face? Can you give information about your social media management and advertising activities?
We do not have such a work priority yet. It is in our future plans.