T/Mahalle Emlak

T/Mahalle; Founded in 1985, TURYAP has become a leading brand in the real estate sector, operating throughout the country and even establishing overseas offices. Due to the relatively high pricing of the TURYAP brand, it may struggle to find a foothold, particularly in smaller locations within our country that hold real estate potential. Concerns about switching to a corporate brand, particularly in these regions, have created a need for a brand that is more cost-effective, leverages the strength of the TURYAP brand, and is built on the vision of having a corporate real estate agent in every neighborhood. Our primary goal is to operate across the country’s geography—even in smaller areas—with a widespread presence and numerous agents, backed by a corporate infrastructure and operations, while delivering high-quality service throughout the real estate sector.

We do not impose any mandatory requirements on our franchisees, such as having large office spaces or employing a large number of consultants. In accordance with the Real Estate Trading Regulation, we are creating an opportunity for all small-scale real estate offices to enter the corporate world at a low cost by addressing the need for every real estate office authorized to provide brokerage services for real estate sales and purchases to utilize a corporate infrastructure and marketing network.

T/Mahalle Their offices are integrated into a CRM system similar to TURYAP’s infrastructure, where the portfolio of all the holding’s brands is visible. Given the high number of franchises and their regional distribution, they possess the ability to carry out rapid marketing and sales operations. Our contracts are for 3 (three) years and are renewed every three years. The 3-year franchise fee varies by region (depending on city size, population, housing stock, etc.) and ranges from 50,000 TL to 100,000 TL. Our model does not include a share of the franchisee’s revenue. A monthly service fee is applied, calculated by adding the average of the Consumer Price Index (CPI) and the Producer Price Index (PPI)—announced on each contract anniversary—to the base fee, which begins upon the business’s launch. This fee also varies by region but generally ranges from 5,000 TL to 10,000 TL per month. Considering industry averages, this is quite reasonable. As the number of franchises to be opened increases—taking costs into account—we aim to establish a model that delivers high returns and high satisfaction to all stakeholders through accurate, fast, and reliable marketing on our portal, which features EİDS-approved listings visible to all our brands.