Transforming a business idea into a strong brand and developing a successful business into a sustainable franchise chain requires the right strategy, professional consultancy, and a solid legal foundation. This special panel at Franchise Market Talks brings together experienced professionals under the moderation of Gülay Yıldırım Kavak, Marketing Director at On Business Group. The panel features Mesut İstemkar and Düzgün Dolu, Co-Founders of Mi Kurumsal Danışmanlık, alongside Attorney Abdullah C. Aygün, Founder of Aygün Partners. Focusing on branding, franchise system development, corporate structuring, franchise agreements, and legal considerations, this session offers valuable perspectives on the strategic and legal aspects of building and expanding franchise businesses.

Taking place on Friday, October 16, 2026, at 4:00 PM, at the Yenikapı Eurasia Exhibition Center in Istanbul, Franchise Market Talks – The Ecosystem’s Stage of Ideas will be held alongside the Bayim Olur musun? – Be My Franchise Expo. Bringing together brand owners, entrepreneurs, investors, and industry professionals interested in franchise development, this special panel offers an opportunity to explore the journey from a single business to a franchise network, connect with experienced consultants, and gain fresh perspectives on sustainable business growth.

Moderator

Gülay Yıldırım Kavak

On Business Group

Marketing Director

Panelist

Mesut İstemkar

Mi Kurumsal Danışmanlık

Founding Partner

Panelist

Düzgün Dolu

Mi Kurumsal Danışmanlık

Founding Partner

Panelist

Av. Abdullah C. Aygün

Aygün Partners

Founder