Av. Abdullah C. Aygün
Aygün Partners
Founder
Inspiring Speakers
Discover insights, success stories, and industry-shaping ideas from leading professionals and experienced business leaders.
Powerful Networking
Connect with franchise brands, entrepreneurs, and investors. Expand your professional network and build valuable relationships.
Fresh Ideas & Insights
Explore industry trends, innovative business models, and new perspectives shaping the future of franchising.
Business & Investment Opportunities
Discover franchise and business opportunities, explore potential partnerships, and take the next step toward business growth.
FRANCHISE MARKET TALKS
THE STAGE OF IDEAS
INSPIRING TALKS
ENTREPRENEURSHIP
INVESTMENT OPPORTUNITIES
POWERFUL CONNECTIONS
SPEAKERS (A–Z)
The Minds Shaping the Future
Leading voices from the worlds of franchising, entrepreneurship, and investment come together at Franchise Market Talks. Discover inspiring success stories, industry insights, and forward-thinking ideas shaping the future.
Ahmet Yılmaz
Franchise and Business Consultant
Ahmed Ali Al-Amoody
Amoody Global
Global Expansion & Commercial Strategy Manager
Ahood Almenhali
Emirates Franchise Association
Session Moderator
Ali Bakır
Milklac
Franchise Manager
Anas Almadani
The Dates Farm & The Q Lab Café
Founder
Ayşe Aslan
BNI
Country Director for Turkey
Ayşem Heigl
International Tax Adviser
Birtan Şahan
Başak Gıda
Chartered Accountant, Capital Markets Board (SPK) Rating Specialist
Bora Tanrıkulu
Lexorpartners Management Consultancy
Founding Partner
Cahit Koçer
Başak Gıda
Founding Partner
Can Özatay
Anadolu Girişim
Chief Adviser
Cemal Tanyel
CT Gıda Yatırımları
Chairman of the Board
Çelen Konyalıoğlu Dal
Başarsoft
Manager of Business Development and Sales, Information Technology
Demet Ünsal
Komagene - Pizza Max - Landmann Schnitzel
Marketing Director
Düzgün Dolu
Mi Kurumsal Danışmanlık
Founding Partner
Emine Solgunaçan
Başak Gıda
Director of Multi-Branch Franchise Operations
Erkul Kıvanç İsman
REI Türkiye
Founding Partner
Göksal İzci
GİZCİ A.Ş.
Chairman of the Board
Gülay Yıldırım Kavak
On Business Group
Marketing Director
Dr. Hakan Okay
Mr. Okay
CEO
Harun Yazıcı
On Business Group
Founder & CEO
İlker Yıldız
Dinçerler Group
Chief Operations & Business Development Officer
Joad Lopez
International Franchise Expansion Advisor
Global Systems for Food & Retail Brands
Kübra Yılmazsoy
Standards and Partners
Managing Director
Mehmet Dikbaş
Franchise.com.tr
Founding Partner
Mestan Özcan
Özcanlar Köfte
Chairman of the Board
Mesut İstemkar
Mi Kurumsal Danışmanlık
Founding Partner
Mevlüt Ceyhun Tekdemir
Komagene, Pizza Max
Chairman of the Board
Müjdat Güler
Nova Group
CEO
Murat Yılmazsoy
Standards and Partners
Chairman of the Board
Mürsel Ferhat Sağlam
Branding Türkiye
Founder
Osman Faik Bilge
Franchise & More
Founder
Rasha Khalil
SNUW
Founder
Reyhan Gündüz
Maptriks Bilişim
Deputy General Manager for Sales and Business Development
Semiha Demiral
Komagene - Pizza Max - Landmann Schnitzel
Deputy General Manager for Sales and Franchising
Sezer Saylik
Boom Cakes
Founder & CEO
Dr. Tuğçe Ezgi Soyaltın
Mr. Okay
Managing Director
Tuncay Balkan
Le Monde Du Tacos
Partner & CEO
Ulaş Ayyıldız
Next Geo
Sales Director
Dr. Ulduz Azad
Lexorpartners Yönetim Danışmanlığı
Founding Partner
Mr. Wing Li
YoYo! Fresh Tea Bar
Founder & CEO
Yeşim Çevik
On Business Group
Co-Founder
Zeynep Gözdoğan
Franchise Market Türkiye
Genel Yayın Yönetmeni
Franchise Market Talks 2026
Programme of Events
From Thrace to a National Brand: Özcanlar Köfte
Yenikapı Eurasia Expo Center
TIME: 1:00 PM
Discover the success story of Özcanlar Köfte, a brand that originated in Thrace and grew into a nationally recognized name, as its journey of branding, corporate development, and sustainable growth takes center stage at Franchise Market Talks.
Bora Tanrıkulu
Lexorpartners Management Consultancy
Moderator
Mestan Özcan
Özcanlar Köfte
Panelist
Dr. Ulduz Azad
Lexorpartners Yönetim Danışmanlığı
Panelist
From Global Brands to His Own Brand: 40 Years of Experience in Cosmetics and Marketing – Mr. Okay’s Entrepreneurial Journey
Yenikapı Eurasia Expo Center
TIME: 2:00 PM
Discover the entrepreneurial journey of Dr. Hakan Okay, who brings 40 years of experience in cosmetics and marketing, from working with global brands to establishing his own brand, Mr. Okay. Joined by Dr. Tuğçe Ezgi Soyaltın, this inspiring story takes center stage at Franchise Market Talks.
Dr. Hakan Okay
Mr. Okay
Speaker
Dr. Tuğçe Ezgi Soyaltın
Mr. Okay
Speaker
Emirates Franchise Association Special Session: Franchise and Investment Ecosystem in the UAE
Yenikapı Eurasia Expo Center
TIME: 3:00 PM
The UAE’s franchise and investment ecosystem takes center stage at Franchise Market Talks with a special session by the Emirates Franchise Association. Bringing together international entrepreneurs and industry professionals, this session highlights franchising, branding, and business development opportunities in the UAE market.
Ahood Almenhali
Emirates Franchise Association
Moderator
Anas Almadani
The Dates Farm & The Q Lab Café
Panelist
Rasha Khalil
SNUW
Panelist
Ahmed Ali Al-Amoody
Amoody Global
Panelist
Investment, Capital, Institutionalization, Professional Management and Sustainable Growth in the Franchise Ecosystem
Yenikapı Eurasia Expo Center
TIME: 4:00 PM
Investment, capital management, corporate development, and sustainable growth in the franchise ecosystem take center stage at Franchise Market Talks. Bringing together experienced business leaders, this special panel explores perspectives on professional management, strategic investment, and long-term business growth.
Can Özatay
Anadolu Girişim
Moderator
Murat Yılmazsoy
Standards and Partners
Panelist
Erkul Kıvanç İsman
REI Türkiye
Panelist
Müjdat Güler
Nova Group
Panelist
Selling Franchises or Taking Responsibility? Business Ethics, Field Experience and Location Intelligence – The Principles of Ethical Business, from Trust to Data
Yenikapı Eurasia Expo Center
TIME: 11:00 AM
Business ethics, trust, field experience, and strategic location selection take center stage at Franchise Market Talks! Bringing together experienced industry professionals, this special panel highlights the importance of sustainable franchise relationships, professional consultancy, and data-driven decision-making in the franchise ecosystem.
Can Özatay
Anadolu Girişim
Moderator
Cemal Tanyel
CT Gıda Yatırımları
Panelist
Çelen Konyalıoğlu Dal
Başarsoft
Panelist
Ahmet Yılmaz
Panelist
Not Coffee, but Tea! Building a Million-Euro Brand in the Netherlands – Wing Li’s Real Story of Entrepreneurship and Growth
Yenikapı Eurasia Expo Center
TIME: 12:00 PM
Discover the entrepreneurial journey of Wing Li, Founder and CEO of YoYo! Fresh Tea Bar, who built a million-euro brand in Rotterdam, the Netherlands. From an innovative tea-focused business concept to brand development and growth, his inspiring story takes center stage at Franchise Market Talks!
Mr. Wing Li
YoYo! Fresh Tea Bar
Speaker
How to Take Your Brand Global: Experiences and Real Stories from 8 Countries – Joad Lopez’s Roadmap to Global Growth
Yenikapı Eurasia Expo Center
TIME: 2:15 PM
Discover the strategies behind successful international brand expansion at Franchise Market Talks! International Franchise Expansion Consultant Joad Lopez brings insights from eight countries and real-world business experiences, offering perspectives on franchise systems, global branding, and sustainable international growth.
Joad Lopez
International Franchise Expansion Advisor
Speaker
xpanding into Europe Through Franchising: Opening Branches or Winning Markets? A Roadmap for Country Selection, Local Partnerships and Sustainable Growth
Yenikapı Eurasia Expo Center
TIME: 3:00 PM
The journey of franchise brands expanding into European markets takes center stage at Franchise Market Talks! Bringing together experienced industry professionals, this special panel explores strategic country selection, local partnerships, international franchise development, and sustainable business growth.
Gülay Yıldırım Kavak
On Business Group
Moderator
Harun Yazıcı
On Business Group
Panelist
Yeşim Çevik
On Business Group
Panelist
Ayşem Heigl
Panelist
Turning an Idea into a Brand, a Business into a Franchise Chain: From the Right Strategy to Franchise Law – Insights from Leading Brand Consultants
Yenikapı Eurasia Expo Center
TIME: 4:00 PM
The journey of transforming a business idea into a strong brand and a single business into a successful franchise chain takes center stage at Franchise Market Talks! Experienced consultants come together to explore branding, franchise system development, strategic growth, and the legal foundations of franchising.
Gülay Yıldırım Kavak
On Business Group
Moderator
Mesut İstemkar
Mi Kurumsal Danışmanlık
Panelist
Düzgün Dolu
Mi Kurumsal Danışmanlık
Panelist
Av. Abdullah C. Aygün
Aygün Partners
Panelist
Building Wealth Through Franchising: Who Gets the Lion’s Share? The Secrets of Skills, Risk, Location and Timing
Yenikapı Eurasia Expo Center
TIME: 11:00 AM
Profitability, investment risks, strategic location selection, and timing in franchising take center stage at Franchise Market Talks! Experienced industry professionals come together to explore value creation, investment decisions, and sustainable growth within the franchise ecosystem.
Can Özatay
Anadolu Girişim
Moderator
Osman Faik Bilge
Franchise & More
Panelist
Mehmet Dikbaş
Franchise.com.tr
Panelist
Ulaş Ayyıldız
Next Geo
Panelist
Multi-Brand Management in Franchise Systems
Yenikapı Eurasia Expo Center
TIME: 12:00 PM
The strategic and operational aspects of managing multiple brands within a franchise ecosystem take center stage at Franchise Market Talks! Executives from Komagene, Pizza Max, and Landmann Schnitzel come together to share perspectives on multi-brand management, marketing, franchise operations, and sustainable business growth.
Demet Ünsal
Komagene - Pizza Max - Landmann Schnitzel
Moderator
Mevlüt Ceyhun Tekdemir
Komagene, Pizza Max
Panelist
Semiha Demiral
Komagene - Pizza Max - Landmann Schnitzel
Panelist
A Success Story: The Keys to Success in Multi-Unit Franchise Investment and Operations Management
Yenikapı Eurasia Expo Center
TIME: 1:00 PM
Discover the keys to successful multi-unit franchise investment and effective operations management at Franchise Market Talks! Experienced executives and investors from Başak Gıda come together to share perspectives on multi-unit business operations, business development, and sustainable growth.
Can Özatay
Anadolu Girişim
Moderator
Emine Solgunaçan
Başak Gıda
Panelist
Cahit Koçer
Başak Gıda
Panelist
Birtan Şahan
Başak Gıda
Panelist
76 Countries, 42 Years, the World’s Largest Business Referral Organization: BNI Now Offers Franchise Opportunities in Türkiye – Why Do Investors Trust This Global System?
Yenikapı Eurasia Expo Center
TIME: 2:00 PM
Operating in 76 countries with a 42-year history, BNI, recognized as the world’s largest business referral organization, brings its franchise opportunities in Türkiye to Franchise Market Talks! Ayşe Aslan, Chairperson of BNI Türkiye, joins Mürsel Ferhat Sağlam, Founder of Branding Türkiye, to explore the global business networking model and its entrepreneurial potential.
Mürsel Ferhat Sağlam
Branding Türkiye
Moderator
Ayşe Aslan
BNI
Guest
Does Every New Location Really Mean Growth? Location Data, Field Experience and Investment Strategy – The Decision-Making Framework for Successful Franchise Expansion
Yenikapı Eurasia Expo Center
TIME: 3:00 PM
Strategic location selection, data-driven investment decisions, and sustainable franchise expansion take center stage at Franchise Market Talks! Executives from Maptriks Bilişim, Dinçerler Group, Milkilaç, and Le Monde Du Tacos come together to share perspectives on location intelligence, operational experience, and effective franchise growth strategies.
Reyhan Gündüz
Maptriks Bilişim
Moderator
İlker Yıldız
Dinçerler Group
Panelist
Ali Bakır
Milklac
Panelist
Tuncay Balkan
Le Monde Du Tacos
Panelist
Rap on Stage, Boom in Business! The Boom Cakes Brand Journey – Franchise Growth with Sezer Saylık and Joad Lopez
Yenikapı Eurasia Expo Center
TIME: 4:00 PM
An inspiring brand journey from the rap scene to the world of entrepreneurship takes center stage at Franchise Market Talks! Sezer Saylık, Founder of Boom Cakes, and Joad Lopez, International Franchise Expansion Consultant, come together to explore branding, entrepreneurship, and growth through franchising.
Sezer Saylik
Boom Cakes
Speaker
Joad Lopez
International Franchise Expansion Advisor
Guest
Branding Türkiye: Digital Visibility, Reputation and Growth for Franchise Brands
Yenikapı Eurasia Expo Center
TIME: 11:00 AM
Digital visibility, brand reputation, and sustainable growth for franchise businesses take center stage at Franchise Market Talks! Mürsel Ferhat Sağlam, Founder of Branding Türkiye, joins a special session exploring brand development through a distinctive Turkish perspective and the essential elements of building a strong brand in the digital world.
Zeynep Gözdoğan
Franchise Market Türkiye
Moderator
Mürsel Ferhat Sağlam
Branding Türkiye
Speaker
Standardization Doesn’t Mean Becoming Ordinary! Smart Systems That Reduce Staff Dependency – The Formula for Efficiency, Quality and Profitability in the Coffee Business
Yenikapı Eurasia Expo Center
TIME: 12:00 PM
Standardization, operational efficiency, and sustainable profitability in the coffee industry take center stage at Franchise Market Talks! Göksal İzci, Chairman of the Board at GİZCİ A.Ş., joins a special conference focusing on smart systems that reduce staff dependency and the importance of establishing consistent quality standards in coffee businesses.
Göksal İzci
GİZCİ A.Ş.
Conference Speaker
Franchise Market Talks 2026
Our Sponsors
Meet our valued sponsors who contribute to Franchise Market Talks and support the growth of the entrepreneurship and franchising ecosystem.
Organizer
Main Sponsor
Strategic Partner
Digital Display Sponsor
Media Partner
Contact Details
Get in touch with us to learn more about Franchise Market Talks, explore the event program, or discuss potential collaboration opportunities. Our team is here to assist you with your questions and inquiries.