In today’s competitive business environment, building a strong brand requires more than quality products and services. Digital visibility, corporate reputation, effective communication strategies, and a sustainable approach to growth are equally important. At this special Franchise Market Talks session, Mürsel Ferhat Sağlam, Founder of Branding Türkiye and Strategic Partner of Franchise Market Talks, brings his perspective on branding shaped by a distinctive Turkish vision. Moderated by Zeynep Gözdoğan, Editor-in-Chief of Franchise Market Türkiye, the session highlights the importance of digital positioning, brand awareness, reputation management, and growth strategies for franchise businesses. Branding Türkiye’s vision, presented through its emphasis on more than 100 categories, 100 industry summits, 100 stakeholders, and 1,000 global collaborations, also forms part of the program’s broader context.

Taking place on Sunday, October 18, 2026, at 11:00 AM, at the Yenikapı Eurasia Exhibition Center in Istanbul, Franchise Market Talks – The Ecosystem’s Stage of Ideas will be held alongside the Bayim Olur musun? – Be My Franchise Expo. Bringing together franchise brands, entrepreneurs, investors, and business professionals, this special session offers an opportunity to explore the importance of digital branding, gain fresh perspectives on corporate reputation and visibility, and discover new approaches to building strong and sustainable brands.