With 40 years of experience in the cosmetics and marketing industries, Dr. Hakan Okay joins Franchise Market Talks to share his entrepreneurial journey, from a career shaped by international brands to establishing his own brand, Mr. Okay. As the Founder and CEO of Mr. Okay, Dr. Hakan Okay will be joined by Dr. Tuğçe Ezgi Soyaltın, General Manager of Mr. Okay and an academic. The session brings together perspectives on the cosmetics industry, branding, marketing experience, and entrepreneurship, offering an inspiring opportunity to explore a remarkable professional journey.

Taking place on Thursday, October 15, 2026, at 2:00 PM, at the Yenikapı Eurasia Exhibition Center in Istanbul, Franchise Market Talks – The Ecosystem’s Stage of Ideas will be held alongside the Bayim Olur musun? – Be My Franchise Expo. Bringing together entrepreneurs, investors, and business professionals, this special session offers an opportunity to discover an entrepreneurial journey built on four decades of industry experience and gain inspiration from the world of cosmetics, marketing, and brand development.