Investment, capital, institutionalization, professional management, and sustainable growth are essential elements shaping the development of the franchise ecosystem. Franchise Market Talks brings together experienced business leaders to explore these important themes. Moderated by Can Özatay, Chairman of the Executive Board at Anadolu Girişim, the panel features Murat Yılmazsoy, Chairman of the Board at Standards and Partners; Erkul Kıvanç İşman, Co-Founder of REI Türkiye; and Müjdat Güler, CEO of NOVA GROUP. Bringing together leadership and business development experience from different industries, this special session offers valuable perspectives on corporate development, professional management, and long-term growth within the franchise ecosystem.

Taking place on Thursday, October 15, 2026, at 4:00 PM, at the Yenikapı Eurasia Exhibition Center in Istanbul, Franchise Market Talks – The Ecosystem’s Stage of Ideas will be held alongside the Bayim Olur musun? – Be My Franchise Expo. Bringing together entrepreneurs, investors, franchise brands, and business professionals, this special panel offers an opportunity to explore different perspectives on investment and management, establish valuable business connections, and gain insights into sustainable business growth.

Moderator

Can Özatay

Anadolu Girişim

Chief Adviser

Panelist

Murat Yılmazsoy

Standards and Partners

Chairman of the Board

Panelist

Erkul Kıvanç İsman

REI Türkiye

Founding Partner

Panelist

Müjdat Güler

Nova Group

CEO