For franchise brands looking to expand into Europe, is success simply about opening new locations, or is it about building a lasting presence in the right markets? Franchise Market Talks brings together experienced professionals to explore the opportunities and strategic considerations involved in international expansion, including country selection, local partnerships, and sustainable growth strategies. Moderated by Gülay Yıldırım Kavak, Marketing Director at On Business Group, the panel features Harun Yazıcı, Founder and CEO of On Business Group; Yeşim Çevik, Co-Founder and Business Development Director at On Business Group; and Ayşem Heigl, International Tax Consultant. Bringing together expertise in business development, international market expansion, and taxation, this special session offers valuable perspectives on franchise investments and long-term growth opportunities across European markets.

Taking place on Friday, October 16, 2026, at 3:00 PM, at the Yenikapı Eurasia Exhibition Center in Istanbul, Franchise Market Talks – The Ecosystem’s Stage of Ideas will be held alongside the Bayim Olur musun? – Be My Franchise Expo. Bringing together franchise brands, entrepreneurs, investors, and business professionals seeking international growth, this special panel offers an opportunity to explore different aspects of entering European markets, connect with experienced professionals, and gain fresh perspectives on international franchise expansion.

Moderator

Gülay Yıldırım Kavak

On Business Group

Marketing Director

Panelist

Harun Yazıcı

On Business Group

Founder & CEO

Panelist

Yeşim Çevik

On Business Group

Co-Founder

Panelist

Ayşem Heigl

International Tax Adviser