Does Every New Location Really Mean Growth? Location Data, Field Experience and Investment Strategy – The Decision-Making Framework for Successful Franchise Expansion

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Does Every New Location Really Mean Growth? Location Data, Field Experience and Investment Strategy – The Decision-Making Framework for Successful Franchise Expansion

Is franchise growth simply about opening more locations, or is it about making the right investment decisions in the right markets? Strategic location selection, the effective use of location data, practical field experience, and informed decision-making are essential elements of sustainable franchise expansion. This special panel at Franchise Market Talks brings together experienced industry professionals under the moderation of Reyhan Gündüz, Deputy General Manager of Sales and Business Development at Maptriks Bilişim. The panel features İlker Yıldız, Chief Operations & Business Development Officer at Dinçerler Group; Ali Bakır, Franchise Manager at Milkilaç; and Tuncay Balkan, Partner & CEO of Le Monde Du Tacos. Bringing together expertise from different industries, this session offers valuable perspectives on location intelligence, data-driven investment strategies, operational experience, and sustainable growth within franchise systems.

Taking place on Saturday, October 17, 2026, at 3:00 PM, at the Yenikapı Eurasia Exhibition Center in Istanbul, Franchise Market Talks – The Ecosystem’s Stage of Ideas will be held alongside the Bayim Olur musun? – Be My Franchise Expo. Bringing together franchise brands, entrepreneurs, investors, and business professionals, this special panel offers an opportunity to explore the importance of strategic location selection and data-driven decision-making, connect with experienced executives, and gain fresh perspectives on sustainable franchise expansion.

Reyhan Gündüz
Moderator

Reyhan Gündüz

Maptriks Bilişim

Deputy General Manager for Sales and Business Development

İlker Yıldız
Panelist

İlker Yıldız

Dinçerler Group

Chief Operations & Business Development Officer

Ali Bakır
Panelist

Ali Bakır

Milklac

Franchise Manager

Tuncay Balkan
Panelist

Tuncay Balkan

Le Monde Du Tacos

Partner & CEO