What does it take to build and grow a tea-focused brand in a European market known for its strong coffee culture? Mr. Wing Li, Founder and CEO of YoYo! Fresh Tea Bar in Rotterdam, the Netherlands, joins Franchise Market Talks to share his entrepreneurial journey of building a million-euro brand. From developing an innovative tea concept to establishing a distinctive brand identity, his story highlights the entrepreneurial vision behind a growing business and offers inspiring perspectives on branding, business model development, and international market expansion.

Taking place on Friday, October 16, 2026, at 12:00 PM, at the Yenikapı Eurasia Exhibition Center in Istanbul, Franchise Market Talks – The Ecosystem’s Stage of Ideas will be held alongside the Bayim Olur musun? – Be My Franchise Expo. Bringing together entrepreneurs, investors, franchise brands, and business professionals, this special conference offers an opportunity to discover Wing Li’s entrepreneurial journey from the Netherlands, explore an innovative business concept, and gain fresh perspectives on international branding and business growth.