Taking a brand into international markets requires much more than simply opening new locations in different countries. Strategic market selection, strong franchise systems, local partnerships, and sustainable growth strategies are essential elements of successful global expansion. Joad Lopez, International Franchise Expansion Consultant, Author, and Keynote Speaker, joins Franchise Market Talks for a special conference highlighting experiences and real business stories from eight different countries. With expertise in developing global systems for food and retail brands, Joad Lopez brings an international perspective to franchise expansion, brand development, and business growth. This special session offers valuable insights for entrepreneurs, franchise brands, and business professionals seeking to establish and expand their presence in global markets.

Taking place on Friday, October 16, 2026, at 2:15 PM, at the Yenikapı Eurasia Exhibition Center in Istanbul, Franchise Market Talks – The Ecosystem’s Stage of Ideas will be held alongside the Bayim Olur musun? – Be My Franchise Expo. Bringing together franchise brands, entrepreneurs, investors, and business professionals with international growth ambitions, this special conference offers an opportunity to explore different aspects of global expansion, draw inspiration from international business experiences, and gain fresh perspectives on taking your brand into new markets.