From the world of music to entrepreneurship, a journey shaped by creativity, brand identity, and the ambition to grow through franchising! Sezer Saylık, Founder of Boom Cakes, joins Franchise Market Talks with his entrepreneurial story, from the rap scene to building his own brand. He will be joined by Joad Lopez, International Franchise Expansion Consultant. Focusing on the brand journey of Boom Cakes, this special session brings together perspectives on entrepreneurship, creative brand development, franchise business models, and international expansion. Featuring two professionals with different backgrounds and areas of expertise, the program offers an opportunity to explore the journey of transforming a business idea into a growing brand.

Taking place on Saturday, October 17, 2026, at 4:00 PM, at the Yenikapı Eurasia Exhibition Center in Istanbul, Franchise Market Talks – The Ecosystem’s Stage of Ideas will be held alongside the Bayim Olur musun? – Be My Franchise Expo. Bringing together entrepreneurs, investors, franchise brands, and business professionals, this special session offers an opportunity to discover the Boom Cakes brand journey, draw inspiration from a unique entrepreneurial story, and gain fresh perspectives on business growth through franchising.