For growing businesses in the coffee industry, standardization is not simply about establishing operational rules; it is an essential element in maintaining consistent quality, improving efficiency, and building a sustainable business model. Göksal İzci, Chairman of the Board at GİZCİ A.Ş., joins Franchise Market Talks for a special conference focusing on standardization in coffee businesses, smart systems that reduce staff dependency, operational management, and profitability. Highlighting the operational challenges businesses may face during expansion and the importance of a systems-driven management approach, this session offers valuable perspectives for entrepreneurs, coffee business operators, and franchise brands seeking sustainable growth.

Taking place on Sunday, October 18, 2026, at 12:00 PM, at the Yenikapı Eurasia Exhibition Center in Istanbul, Franchise Market Talks – The Ecosystem’s Stage of Ideas will be held alongside the Bayim Olur musun? – Be My Franchise Expo. Bringing together entrepreneurs, investors, franchise brands, and business professionals, this special conference offers an opportunity to explore the importance of efficiency, quality, and profitability in coffee operations, gain fresh perspectives on standardization in business management, and draw inspiration from an experienced business leader.