Activ Baby

Activ Baby Group was established in 2005 in Istanbul for the wholesale of baby and children's products. With more than 350 of the world's leading brands and 3000 kinds of products, a concept that serves all the needs of babies and expectant mothers was created. In 2012, it incorporated Sema Baby, the most preferred baby textile brand of mothers. In 2013, it undertook the distributorship of Ferrari Baby Products, Disney, Fisher Price, Marvel and Nania Car Seats brands in Turkey. In 2015, it introduced ComfyMax and Lumbaco brands to consumers.

The Activ Baby Store Franchise system was first offered to investors in 2014. In the following years, it increased the number of franchise stores to 28 and the number of virtual dealers to 90. In 2019, it opened its first overseas store in Georgia. In 2021, it opened a store in Germany. With the Activ Baby Franchise system, it is possible to open a store in any province or district of Turkey with reasonable budgets. In addition, applicants are also given the right to open a virtual store and sell online from marketplaces on the internet. It is planned to increase the number of dealers to 50 by the end of 2024.