Evdemo Mobilya

Evdemo Furniture was founded in Kayseri in 2015 with the aim of producing modern, affordable, and practical furniture.

The indoor production facilities cover approximately 10,000 square meters, where modular furniture, metal products, rattan garden and balcony furniture, and upholstered furniture are manufactured. In addition, the company provides painting services—both for its own products and those of other companies—at its 2,000-square-meter electrostatic powder coating facility.

The production line is equipped with state-of-the-art, technologically advanced machinery and the necessary components from the supporting industries. The products manufactured by Evdemo’s team of experts reach approximately 250,000–350,000 customers each year.

On the largest e-commerce platforms in our country, it has been a leading furniture company since its founding. Evdemo, which generates 90% of its sales through e-commerce platforms, began making a name for itself globally in 2023. It exports to approximately 12 different countries, with Europe, the Americas, and the Middle East comprising the majority of its export markets.

In 2020, Evdemo began working with supermarket chains and started offering its online sales service to retail customers through discount stores. By developing a remote sales system in partnership with Turkey’s largest supermarket chains, Evdemo has connected retail customers with affordable, cost-effective, flat-pack furniture.

The e-commerce sector’s continuous growth has made it essential for the shipping and logistics sector to grow as well. However, caught off guard by this growth, the logistics and shipping sector has been unable to meet the resulting demand. Meanwhile, due to rising costs and falling profit margins, shipping companies have increasingly moved away from transporting high-volume goods. Drawing on the experience gained from many years in the industry, Evdemo entered the logistics sector in 2022 to address this need. It established its first transfer center in Kayseri, spanning 8,000 square meters of covered space, and currently provides bulk goods transportation services to all 81 provinces through 2 transfer centers and 40 agencies.

Evdemo, which opened its first retail store in the fourth quarter of 2025, currently serves retail customers through 7 concept stores in 6 different provinces. Built on a solid business model, Evdemo’s retail journey is seeing its number of stores grow rapidly.

The Evdemo family’s goal is to ensure customer satisfaction under all circumstances by providing end-to-end quality service to its customers and to maintain its position as a leader in the industry.

The primary goal of opening an Evdemo Furniture store is to enable our investors to own a business with minimal investment costs and to ensure the growth of the Evdemo brand alongside its business partners through a win-win approach.

Thanks to online sales, the areas with the highest concentration of Evdemo’s customer base are clearly defined on a province-by-province and district-by-district basis. This provides precise guidance for selecting the location of a new store.

There are approximately 550 product items available for sale at Evdemo stores. To ensure these products are displayed in accordance with the store’s concept, the store must be at least 300 m2 in size.

Other than the store being clean, there are no requirements that would necessitate investment in lighting, flooring, decoration, etc.

Once a store with the appropriate location and square footage has been identified, the investor handles the leasing process. A Franchise Agreement is signed with Evdemo Mobilya. Evdemo determines the display products appropriate for the square meters. The display fee is determined, and in exchange for this amount, a 100% security deposit is required from the investor. No additional inventory is placed in the store other than the display products.

Payment for the displays is requested from the investor within an average term of 150 days. The goal here is for the products to pay for themselves through sales made starting from the store’s opening, rather than receiving an initial payment from the investor.

Once the display fee has been paid in full, the deposit is refunded to the investor.

When a sale is made to the end consumer, the order is placed and paid for through the Evdemo B2B system, which is Evdemo’s online ordering system. The products ordered are manufactured within an average of 7 business days and shipped to the store’s address. The store then delivers the products to the customer.

The investors' gross profit margin is 35% top-down. Purchase prices with a 35% margin based on retail prices are already defined in the B2B system.

In addition, a mystery shopper is sent to stores each month to conduct physical inspections and staff evaluations. These mystery shoppers evaluate the stores using a predetermined set of questions and assign a store score. Stores are expected to achieve an average score of 90 to 100 for the year. Stores that meet this requirement are awarded a GM Bonus at a specific rate based on their annual purchase amounts.