Künefito

Sakarya, Turkey - 2024 - Künefito brand, operating under Gurmelab, continues to grow with its franchise network all over Turkey by offering an innovative interpretation of the traditional künefe dessert.

Drawing attention with its special formula with kadayif coating, kunefe cheese and light sherbet, Künefito also promises a different experience to gastronomy lovers with its salty snacks with cheese. Künefito is the locomotive of our brand and is the locomotive of the company.

This sherbet dessert is a light sherbet snack with an innovative twist on the traditional künefe dessert with künefe cheese inside and crispy kadayif coating outside. Franchise system sells for the dessert group.

There are 4 types of sales strategies. One of them is a Master Franchise for künefe dessert (Künefito) for an average 8 square meter shop. In accordance with this concept, we give Master Franchise in the form of a ready decorated horse carriage (original phaeton). It is delivered to the requested sales location together with gastronomy and billboards by making feasibility and providing decoration and architectural support.

Another sales strategy is to sell our products by selling a Corner Franchise to an existing restaurant or a kiosk with a deep fryer. At the same time, retail sales are aimed by making agreements with chain restaurants.

As e-commerce, we have sales on our website and marketplaces. It is also aimed to realize the sales of coffee (Morry Coffee), which we also roast, in the franchised locations.

Our brand is linked to a company called Gurmelab.

Künefito offers four different franchise models to entrepreneurs:

Master Franchise (Phaeton Concept): quick start with an average of 8 m² sales points, custom decorated phaeton design and brand identity. Architectural design and turnkey operation for your own place. Architectural design by world-renowned architect Selim Yuhay.

Corner Franchise: Low-cost business opportunity for existing restaurants/buffets with corner outlets with 30 cm signage. Table top advertising plexi, posters, clothing and training support. 10-15% additional turnover contribution to the existing workplace. Increasing the average profit margin.

Chain Restaurant Collaborations: Access to large masses through retail sales channels. Synergistic development by creating brand collaboration.

E-commerce: Providing practical solutions for domestic consumption by providing access to end consumers. Increasing the sales power of investors by increasing product awareness.

Advantages

*Low investment, high profit margin. 3 to 4 to 1 return.

*To be a partner in growth with an innovative product that is the first in the world.

*Very practical and quick to prepare, with unlimited possibilities for presentation.

*Ready decoration and operational support.

*Continuous new products with Gurmelab's R&D power

*E-commerce and social media marketing support

"Our aim is to make the taste of Künefito accessible at every point in Turkey and to offer a profitable business model to our investors."

We are moving forward with the vision of creating a brand that will start from Turkey and open up to the world!