Künefito, part of Gurmelab, has developed an innovative form & flavor that takes the hassle out of preparing traditional künefe and transforms it into a practical, hygienic, portable and modern snack. Künefito, which meets light sherbet with its special künefe cheese inside and its crispy kadayif coating outside, makes this local flavor ready for the global franchise market. At the same time, instead of künefe cheese, ice cream with different pistachio variants, Belçika çikolata, white çikolata and hazelnut-pistachio süslemeal options provide rich menü opportunities.

Why Künefito is a No-Bid Opportunity for Investors

Künefito is not just a dessert; it's a fully branded, standardized and innovated ürün. It is designed to respect tradition, but in line with modern consumer behavior. Künefito creates an unrivaled position in the market by taking a beloved traditional flavor and adapting it to modern consumer trends and franchise systems. For investors, this means high recognition and profit potential with very low risk. Here are the main advantages that attract investors:

•    Türkiye's First and Only Mobile Künefe Franchise: By combining a traditional value with the modern concept of "horse carriage", it brings the street flavor kültürünü to franchise standards.
•    A Revolutionary Ürün Innovation: Künefe no longer requires hours of mastery. Thanks to its special form ül ü, it has become a standard product that can be prepared in 5 minutes and does not compromise its flavor. This ensures operational ease and efficiency.
•      High Profitability: Low cost, fast production and high demand, coupled with the return on investment is very attractive for investors. With the additional turnover contribution to your existing business and the ease of concept ready for your new business model, your income reaches the targeted sustainable values in a very short time.
•    Çok Yönlü Sales Channels: With a single product (Kürünefito), multiple investment opportunities such as mobile or fixed dükkan designs and Künefito outlets (Master Franchise), corner franchises to existing businesses, wholesale to chain restaurants and home delivery through e-commerce channel are created.
•    Operational simplicity: The shock-frozen ürün is ready in 5 minutes in 180°C oil. Sherbetting time is only 10-15 seconds. The operator's guarantee of flavor that does not require mastery. Opportunity to reach every customer with the potential to develop alternative presentations that can meet every demand. •    Güçlü R&D and Continuous Innovation: With the support of Gurmelab, not only sweet, but also cheese and salty snacks and continuous new flavors are being introduced to increase menü çequality and customer loyalty.

“Künefito is a Brand Story, Not Just a Dessert”

Künefito Founder Selim Yuhay said the following in his statement before the fair:
“We do not sell "künefe’; we sell "Künefito’. In other words, it is a modern and franchisable model that is practical, can be tasted anywhere, preserves the standard flavor, and can be franchised.… Our aim is to offer our investors a profitable and enjoyable business partnership while bringing this flavor to all corners of Turkey and the world.”

What's Waiting for Künefito’at the Fair?

Künefito, 16-19 October 2024 at the “Will You Be My Dealer?"” Fair’
•   Live Künefito Demonstration – See how it is prepared in 5 minutes! •   Special consultancy and investment cost analysis on two different franchise models and retailing offers.