Shabby Waffle About
Shabby Waffle isn’t just a brand that sells waffles; it’s a brand that sets trends, follows them, and turns them into commercial success.
As one of the brands in the industry that makes the most effective use of social media, we directly translate the brand strength we’ve built online into our stores.
As the first brand in Turkey to bring the Kovada Waffle concept to life, we pioneered one of the most popular dessert trends of recent times.
It’s not just our products that make us strong.
Thanks to our supply chain, procurement, and operational capabilities, we keep our costs under control and build a strong business structure.
And most importantly; We are not a brand that relies on a single product.
A product’s popularity can change over time. However, Shabby’s social media influence, brand awareness, and ability to set trends enable us to continuously develop new products and shape new consumer habits.
That’s why today we’re not just building a franchise model—we’re growing the dessert brand of the future.
SHABBY WAFFLE
We don't follow trends. We set them.
The Shabby Waffle franchise model is built on a strong brand, centralized supply chain, professional training, and ongoing social media support.
Our Franchise Process
1st Application & Initial Interview
The investor's application is reviewed, and detailed information about the brand is provided.
2nd Location Approval
The location is evaluated by the headquarters in terms of pedestrian and vehicle traffic, environmental potential, and operational suitability.
3rd Contract & Training
After the contract is signed, the franchisee and their team undergo theoretical and practical training.
4th Store Setup
Architectural and interior design work is handled by the corporate office. The installation of fixed assets is carried out by the corporate office. The structural construction is the responsibility of the franchisee.
5th Opening & Operations
Social media, advertising, and operational support are provided during the opening process. Once the branch is open, regular audits are conducted by headquarters.
Our Franchise Benefits
- A robust centralized procurement and purchasing system
- Daily/weekly supply of products and packaging
- Centralized staff training
- Professional social media and advertising support
- Centralized architectural and interior design standards
- Regular operational audits
- Continuous development of new products and trends
- Strong brand awareness and social media influence
- After the store has paid off its own debts, a 5% share of the revenue is taken.
Basic Criteria for a Branch
- Minimum area of 80–100 m²
- Flat-footed entry
- Heavy pedestrian and vehicle traffic
- At least 20 m² of storage space
With Shabby Waffle, your investment isn’t just in a single store; it becomes a strong brand, a ready-to-use system, and a constantly evolving business model.
Shabby Waffle Frequently Asked Questions
The information on this page is based on the data provided and entered into the system by the company, and the latest update was made on September 11, 2026. Due to fluctuations in exchange rates, costs, and other economic variables, the information provided may be subject to change. Current and binding conditions can only be confirmed by the company following the submission of an application.