Are You Ready to Win with Maydonoz Döner? - "2 Countries, 27 Cities, 90 Branches"
Maydonoz Döner, which started its operations with the mission of offering healthy and delicious products at affordable prices in decent places and at the same time ensuring their development and increasing their profitability by staying in constant communication with its business partners, is growing rapidly with its "new generation franchise" approach. We talked about the franchise system with Maydonoz Döner, which is moving towards its goal of "becoming the world's most known doner brand" with its unique sauced flavors that appeal to different cultures, innovative products, standard service and quality understanding.
What's the short story of the "Döner'39;
Maydonoz Döner, which entered the Döner sector in 2018, managed to become a brand that made its name in a short time. We currently host approximately 700,000 guests per month in 2 countries, 27 cities and 90+ branches.
What is the secret of your success in such a short time? In our system, those who give our dealerships are our existing dealers.
What does this mean? Can you explain?
The existing dealers of the brands are the most important element that convinces the dealer candidates. Maydonoz Döner dealers are making money and they are happy. With this happiness, they refer to our brand and convince the dealer candidates. As Maydonoz Döner, we first direct our dealer candidates who come to us for investment to our existing dealers and recommend them to listen to our brand from them, to ask the profitability of this business and the central management understanding of our brand from our dealers. If the thoughts of the candidates who are interviewed with our dealers are positive, we start to talk about the detailed issues related to the investment and enable them to invest. Almost all of our dealers have positive references. Therefore, we can say that the secret of success in a short time is dealer satisfaction.
90% of the dealers in the Döner family are making money and happy. The biggest reason for this is that we invest in the right location and then provide professional operation support. Maydonoz Döner has a team that listens to the troubles of its investors and investor candidates who are experienced and have their feet firmly on the ground, guides them and worries about their problems. With this team, we provide 24/7 support to our investors and candidates.
What do you expect from your investors?
There are investments that require only labor or only capital. Maydonoz Döner requires both capital and labor. We advise people who will invest in Maydonoz Döner to either be at the head of the business themselves or to bring someone from their close circle to the head of the business. Operating in the Döner sector is not an easy operation. As Maydonoz Döner, although we have created a systematic and well-performing operation system, it is necessary to follow up the investor personally to ensure the continuity of success. With our 15 years of experience in the chain restaurant sector, we are waiting for happy investor candidates who will apply our system that ensures absolute success, which we call "business reçetesi" with our 15 years of experience in the chain restaurant sector, who will be compatible with Maydonoz Döner's headquarters, who want to get back the return on their investment in a short time and who will enjoy doing the job.
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Can you give information about the investment process?
In the first stage, the potential locations submitted by our candidates who decide to invest in detail are examined. This examination includes factors such as the number of people living in the region, income level, competition, etc. If the results of the initial inspection are positive, the physical condition of the potential restaurant on site is then examined. These examinations are based on the status of light intake, sidewalk width, column status and many other similar issues. We conduct a two-stage and such a meticulous examination in order to protect the investment of our investors by giving dealerships in the right location.
How much does the investment cost? Investment costs can be categorized as construction, fixtures, initial and franchise costs. Although it varies depending on the condition and size of the store, an average of 13th500$ is needed for natural gas, electricity, wall purchase, paint etc. processes. Fixtures such as kitchen equipment, stainless steel, fire systems, advertising equipment cost approximately 30th000$. For what we call the opening package, which will be offered for sale for 15 days, such as food, service materials, clothes, etc., $8,500 is needed. Considering the one-time franchise fee of $4,200 and the nonrecurring expenses, Maydonoz Döner restaurant can be opened with an investment of approximately $54,000. Depending on the size of the restaurant, the investment amount may vary up and down by 10%.
How long does it take for an investor to get a return on their investment?
Maydonoz Döner operates with an average net profitability target of 15%. If our investors operate their restaurant in accordance with the standards and perform meticulous expense control, the profitability rate increases up to 17-18%. In the restaurants of our investors who cannot perform meticulous expense control, profitability varies between 10-12%. To summarize, the payback period of the investments of our dealers who invest in Parsley Döner is 15 months on average. While the investment payback period of some of our investors can be as low as 10 months, this period can be as high as 24 months for some of our investors.
What would you like to say about the future of Döner?
Maydonoz Döner is a restaurant chain that started its operations with the mission of offering healthy and delicious food at affordable prices in decent places and at the same time ensuring their development and increasing their profitability by staying in constant communication with its business partners. While continuing its activities for this purpose, it aims to become the world's most well-known döner brand with its unique sauced flavors appealing to different cultures, innovative ürüns, standard service and quality understanding. We will continue to grow to become the most tax-efficient restaurant chain in Turkey with its happy customers and dealers with its "new generation franchise" approach by protecting its values.