• Tren's small-club & pub model is poised to be the fastest-growing investment opportunity in the entertainment sector in 2026 — demand is exceeding projections.

• In this new era, which marks the end of the big club era, investors have already begun flocking to the compact but high-performance Tren concept.

• As global entertainment trends shift entirely toward people-centered venues, Tren is leaving its competitors behind in this transformation and setting the new standard.

• The brand is headquartered in Istanbul; its management strength, bulk purchasing advantages, and economies of scale in artist agreements provide investors with clear profits.

• 2026 will be the year of “first come, first served”: While everyone in the industry wants to open a Tren Club, investors who seize the advantage now will make a difference..

Abide Gülel Saral: “As Tren, we are focused on the transformation in entertainment culture.”

The entertainment industry is undergoing a major transformation worldwide. A new era has begun, with large nightclubs giving way to more compact, sustainable formats based on human interaction. Tren, a powerful brand originating in Turkey, is one of the entities that best understands this change. The brand, which has been shaping nightlife for years, is now making a strategic move, transitioning from large clubs to smaller club-pub, beach club, and event space concepts.

This transformation is not merely a choice, but also a necessity for the industry. In Turkey, music and alcohol permits that used to last until dawn are now limited to specific areas and venues with tourism business licenses. Therefore, instead of large-capacity nightclubs, more compact, more controlled establishments that carry the same entertainment culture are becoming much more sustainable. Tren's new generation small-club & pub concept responds precisely to the needs of this new era.

Tren also offers a franchise model suited to the new world where people live more mobile lives by accurately reading global trends. In this era where remote work is becoming widespread, people want to move to new countries and build new lives. Tren offers franchise investors not just a business, but a turnkey life package anywhere in the world, including residency, children's education, and lifestyle.

We are aware of the advantage that being a Turkish brand provides us in the international arena.

Tren's Turkish brand identity is a significant force in the international arena. When expanding abroad, it can benefit from incentives and support provided to Turkish brands. This offers its investors serious advantages in terms of both cost and operations. Tren works in collaboration with specialized institutions throughout all these processes.

OUR MOTTO: “WHY WOULD I JOIN THE TRAIN FRANCHISE SYSTEM?”

Because Tren is not just an entertainment brand; it is a powerful system positioned to meet the needs of the modern world, offering its investors real profits and a sustainable business model.

1. Concept Suitable for the New Generation Entertainment ApproachWith its compact and people-focused approach to entertainment, it perfectly caters to today's pop-culture small club scene. Instead of huge venues where alcohol consumption is exaggerated, it creates intimate spaces where people can connect.

2. Accessible, Istanbul-Based Brand Management
All branches can be franchised, but the brand's management center is located in Istanbul. Tren is an accessible brand that establishes direct contact with its investors and produces quick solutions.

3. Strong Partnerships and Bulk Purchase Advantages
Thanks to bulk agreements with beverage brands, franchise businesses can purchase goods at costs well below market prices. They have access to promotional and complimentary products, and these advantages translate directly into profit.

4. Unparalleled Power in DJ and Artist Agreements
Tren’s annual DJ and artist agreements provide investors with major advantages in terms of both lower costs and minimized cancellation risk.

5. A System That Combines Brand Power and Discount Advantages
The Tren system combines the prestige of a corporate brand with the flexible cost advantages of independent businesses under one roof.

6. Turnkey Installation from A to Z Domestically and Abroad
Tren delivers everything from location analysis to design, training, and operational support. It also provides residency, school, and life counseling to investors looking to relocate abroad.

In summary, Tren is a strong brand that accurately reads the direction of entertainment culture in Turkey and around the world, positioning itself appropriately for the future; it offers investors a profitable and manageable business with its small-scale club, pub, beach club, and event models.
As a Turkish brand poised for growth both domestically and internationally, we offer our investors significant advantages in terms of economics, operations, and prestige.