Dessert and patisserie brands that have made a breakthrough in the field of institutionalization in recent years have taken action to open new branches in 2019. While more than 10 brands plan to open nearly 200 branches in 2019, franchise entry fees vary between 25 thousand TL and 540 thousand TL.
The spread of shopping malls, the development of eating out and the institutionalization of brands have developed the dessert and patisserie sector in recent years. In this field, brands, which have expanded from small shops in the neighborhoods to chain branches, plan to continue their growth in 2019. By the end of 2019, more than 10 brands are planned to open nearly 200 branches. The franchise entry fees of the brands vary between 25 thousand TL and 540 thousand TL. The first target of the brands is shopping malls and streets with heavy human traffic.
HOW IS THE SECTÖR BÜYÜY?
Explaining that the sector in Turkey started to develop in the early 2000s, the authorities made the following assessment: “There used to be dessert and cake concept in the sector. In addition to this, there were moon and coffee service. However, it can now be defined as the food & beverage sector in the broadest sense. Today, many dessert makers serve with different mönünüs. The category we operate in is socialization venues. Places where people can fill their free time or get away from home and work. We estimate that there are around 9 thousand branded and unbranded points.
About 2 thousand of these are branded. The annual turnover of these areas has exceeded 7 billion liras. While there are 10 brands dominating the sector, more than 50 brands have started to open chain branches. Some have 1 branch and some have 200 branches. Every year, many brands try to enter the market.”
HOW MUCH TO INVEST
Stating that the amount of investment to be made in brands depends on many variables, the authorities spoke as follows: “ There are many different variables in the investment in brands, such as the franchise entry fee, the rent of the building and the number of personnel. For example, an average investment of 750 thousand liras may be required for a branded restaurant planned to be opened in a shopping center. However, an investment of 500 thousand TL may be sufficient for a dükkana that this brand will open on the street. In the areas between the neighborhoods, these figures are even lower. However, the brands themselves decide where the investment will be made. Çünkü There are many analyzes on this subject. In the light of these analyzes, a decision is taken for the right investment. The only thing brands don't want is a branch that fails and closes early.”
