HAPPY MOON'S, Known, Trusted and Prestigious Brand in the Affordable Luxury Category
Our preliminary criteria for Happy Moon's investor candidates are to assume the responsibility of the business one-to-one and to invest with equity capital. We consider and evaluate everyone who fulfills these conditions as a franchise candidate.
Can you briefly tell us the founding story of your brand?
In 1999, we opened our first branch in Kadıköy’click. We created the brand's structuring process and communication strategy entirely with our own means due to the limited resources in that period. We aimed to offer the concept of accessible lüks to our customers by focusing on customer satisfaction and combining the right flavors with the right price. In 2020, we added Ikon and Bob’s brands targeting different customer segments. In March 2022, we opened the No 54 brand specializing in Kebab and Steak cuisine in Akmerkez, reaching 4 different brands. In 2023, we plan to open branches in Los Angeles and London and represent the group brands in Europe and America after Azerbaijan."
How should the Franchise/Dealer candidate profile be suitable for your brand?
The most important criteria for us are to take responsibility for the business one-on-one and to invest with a small capital. We look at everyone who fulfills these conditions as a franchise candidate and evaluate them.
Why should your brand, franchise investor prefer you? Can you briefly explain what are the benefits of your brand?
We provide operational support to all our franchise branches, and at other stages we provide purchasing support, human resources support, marketing and advertising support. Of course, at this point, I can also say that we experience the advantages of being a large food and beverage group.
Kaç branches? How many of these branches belong to your brand and how many are franchises?
With the new branches to be opened, we have a total of 62 branches and 18 central branches.
Your profitability ratio is, on average, kaç%, brüt and net?
Döhumidity varies
What is your average cost of cost? Döhumidity varies
Franchise (naming rights) how much do you charge?
Our current figure is 60th000 USD+kdv
How long is the term of your franchise agreement?
We have a 5-year contract.
Do you build the branch on turnkey basis or can the franchisee do it himself? What is your construction m2 cost? What is the approximate investment cost for turnkey construction including fixtures and equipment? Our dealers can carry out the construction process with the partners of their choice, provided that they adhere to the decoration specifications and application project. The average investment is 1st000usd/m2. For Happy Moon’s branches, 500 square meters of space costs 500 thousand dollars and 700 square meters costs 700 thousand dollars.
How much of the royalties do you receive each month?
This is a standard figure and is 5%.
Do you charge an advertising participation fee?
No, we don't.
Do you provide location support? Do you charge a fee for this? Yes, we do. Our service is included in the naming rights fee.
Do you take advantage of new generation applications and services for location identification? For now, we do not have such an application.
Where are your domestic locations for your brand from now on? Can you share your international expansion plans with us?
In our domestic targets, Istanbul is one of our top priorities and our growth continues here. Apart from that; Ankara, Izmir, Adana, Adana, Edirne, Canakkale, Eskişehir are among our priority cities.
We are continuing our discussions in the Gulf countries. In addition, we have plans for the United Arab Emirates, especially Dubai and Saudi Arabia. In addition, the UK and the USA are among the countries where we have serious investment potential and where we have ongoing negotiations.
Aç branch to be opened should have a minimum of kaç staff in your opinion?
The number of staff varies between 32 – 60, depending on the size of the branch and the guest potential.
Aç branch to be built should be minimum kaç m2? Also; kaç ç you have an equal concept?
In addition to our locomotive Happymoon’s Cafe brand within our group company, we continue to grow with Bob’s Kitchen, ICON and No:54 Steak House&Kebab brands. On average, 400 m2 indoor / 200 m2 outdoor areas are ideal for us
Do you have a human resources pool? Do you work with such a çözüm partner? We have a centralized human resources team, we have been able to fulfill our needs so far thanks to this team.
What kind of support do you provide as a brand to your franchise dealers regarding personnel training?
As of the moment of signature, the personnel to be employed in our dealers are found and trained by our operations team. In the post-launch period, all deficiencies and performance evaluations, especially for the management team, are evaluated by the operations team in the same way, and new necessary changes and recruitments are made. In all our branches, basic trainings are renewed and updated monthly by the same teams.
How is your system and software infrastructure? What kind of services do you offer to investors?
Our basic sales and inventory software is delivered to our dealers as installed. Necessary trainings are given to our dealers before their opening. Afterwards, bölge müdürs continue weekly and monthly checks in parallel with investors.
Çdo you have a pain center?
No
Do you have your procurement audited?
Every supply, especially meat, desserts, fried potatoes, whose production is accessible, is inspected by our food engineers.
Do you have a brand yüzünüz in line with your brand marketing and PR strategies? Can you give us information about your social media management and advertising activities?
Due to the sector we are in, we do not use methods such as outdoor, TV commercials or branding. But we have agencies that we work with for both press and social media and advertising, and they continue to contribute to the awareness, credibility and prestige of our brand with appropriate content and news for the food and beverage industry.