A well-located beauty center can earn 2 million TL per month
The beauty and care sector in Turkey has become a rapidly growing market after the pandemic. While developing individual care habits increase the demand in the sector, brands are gaining rapid growth opportunities with the right strategies. In this process, Madelyn Marcel plans to expand rapidly in different regions of Turkey with the franchise model.
The growing demand in the beauty and grooming sector, coupled with the right location, offers significant earning opportunities. Madelyn Marcel focuses on franchise investments in major cities in Turkey, giving business owners the opportunity to open in strategic locations. The monthly turnover of the beauty centers, which are opened especially in büyübig cities, can reach up to 2 million TL. These locations enable businesses to achieve rapid growth and high turnover.
Madelyn Marcel Co-Founder Fatih Candan explains how choosing the right location can increase the growth opportunities in the sector: “Türkiye’s beauty sector has a huge potential. However, in order to benefit from this potential, choosing the right location is critical. In big cities such as Istanbul and Ankara, the monthly turnover of the beauty centers to be opened in the right areas can reach 2 million. This is a great opportunity for investors.”
Madelyn Marcel aims to accelerate the return on investment by informing franchisees on choosing the right locations. In this way, branches increase their competitive advantage in the sector by exhibiting high performance in a short period of time.
Franchise model and investor support
The Madelyn Marcel franchise model offers entrepreneurs a solid infrastructure and extensive support packages. Franchisees receive guidance in many areas from technical trainings to digital marketing strategies, and are also trained on critical issues such as branch design and customer relations management. In this way, entrepreneurs gain a competitive advantage when stepping into the sector.
Madelyn Marcel Co-Founder Fatih Yılmaz emphasizes that the success of the franchise model is parallel to the support provided to investors:
"We do not see each franchisee as just an investor. We consider them as part of the Madelyn Marcel family. We aim to increase the success of our investors in the sector thanks to the strong infrastructure and continuous support we offer them.”
Madelyn Marcel sees franchisees not only as investors, but as part of the brand. This approach, integrated into the brand culture, has a significant impact on the long-term success of the franchise system.
Franchise system enhanced by technological infrastructure and aesthetics
Madelyn Marcel uses advanced technological infrastructure to provide high quality service in its franchise branches. Integrated CRM systems and AI-powered skin analyzers enable continuous improvement of customer experiences. This support provided by technology ensures that branches are managed efficiently.
Fatih Candan explains the contributions of technology to the franchise model as follows: "Technology enables us to improve every aspect of our brand. Integrated systems and AI-powered devices in our branches not only improve our service quality, but also enhance the customer experience.”
The brand identity is shaped by an aesthetic approach inspired by French elegance. Each branch is designed with the "Elegance of Light" theme, creating an atmosphere that enhances aesthetic perception and customer loyalty. This concept allows franchise branches to differentiate themselves in local markets.