Noir Pit Coffee will open branches across Turkey with Franchising System! - "An Exemplary Reinvention Model"

FORTUNE TÜRKİYE July 2022 - Ersan Taylan

In literary terms, it is called idea-founder fit. The concept refers to the alignment of resources, skills and vision with the business idea. İbrahim  Demir’co-founder of Noir Pit Coffee’is just such a person. The projects realized under his direction are referred to as successful  exemplary entrepreneurial models  with their  innovation  impact. He has developed concepts, created brands and worked as a senior executive for many years in companies operating in the global market. Demir is now making a difference in the coffee market with Noir Pit Coffee, which appeals to coffee lovers.

Pays for itself in 2nd5 Years
Noir Pit Coffee is a specialty coffee shop where freshly  roasted  qualified  coffees are sold in bean  form  and  tütülmülmülmü. It has branches in Pera, Moda and Göktürk in Istanbul. These are operated by the company. Currently, a new branch is about to be opened in Istanbul. The company's expansion plans are not limited to opening its own branches. Noir Pit Coffee aims to open new branches in Turkey and abroad (Dubai, Iraq and Egypt) by franchising for the first time. Stating that they have created an infrastructure for this, Demir said, "We aim to grow our brand, which we have developed with solid steps. We have created the necessary corporate infrastructure for the franchise. We have started negotiations with entrepreneur candidates." he says.

Turnkey Installation
The new branches to be opened must be at least 100 square meters, with high ceilings and exterior space. The investment cost is set at one thousand dollars per square meter. Demir says that a branch pays for itself in 2-5-3 years on average. The company is very meticulous in selecting franchisees. Entrepreneurs who will be included in the system will participate in an intensive training program during the specified periods. Before the construction of the branch starts, Papilla Gıda shares the construction costs with the investor and the store is delivered to the investor with the turnkey system from A to Z. At this stage, all expenses are shared transparently with the investor and Papilla Gıda does not charge any production commission. The brand's most important considerations when evaluating requests are the investor's financial capability, passion for good coffee, personal involvement in the business, or appointing managers with high business knowledge to be in charge.

Güçlü Builds Collaborations
Noir Pit Coffee, a brand of Papilla Gıda AŞ’s, was established in 2014. Noir Pit. always establishes strategic collaborations on the supply chain side. The company also values long-term partnerships with its suppliers and recognizes that a well-managed supply chain is critical for speed and cost efficiency. Food and non-food products with predetermined criteria can be procured from Noir Pit suppliers with special advantages.

Sürdürüleasable Büyüme
Demir says, “We prefer a qualified and sustainable growth instead of a fast and uncontrolled growth”. In order to achieve this, teams of staff with strong backgrounds and creative qualities have been formed. For example, they personally visit important cooperative centers in Rwanda, Uganda and Indonesia in order to offer quality coffee in their stores. They are conducting investigations in these places. As a result of these researches, they procure Bourbon grade of first grade minimum 86 SCA cupping score, 100 percent origin Arabica coffees as green beans from altitudes of approximately 2000 meters. These green beans are roasted and packaged in Noir Pit stores in profiles suitable for the characteristics of the coffee. In addition, the coffees are brewed with Jamaican Blue Mountain, known as the "Rolls Royce", and Kopi Luwak coffees, known as the most expensive coffee in the world, are prepared with different brewing methods like all other coffees. Noir Pit offers its customers moka pot, french press, çequal brewing apparatus as well as coffee in order to provide a bütüncüncül coffee experience.

Social Responsibility Approach
Noir Pit Coffee aims to create awareness in the society in order to protect the taste of coffee and to ensure the continuity of the necessary motivation for its production. In this direction, it supplies a large proportion of its coffees as organic & fairtrade. Women's cooperatives in Africa, where the brand supplies coffee, buy women's handicrafts to support children and widows, and a portion of the proceeds is shared back with them. In addition, a portion of the proceeds from the sale of the specially prepared notebooks for Noir Pit are shared with the Koruncuk Foundation.

Moody Ömoist
Emphasizing that they set out with the dream of creating a brand that will be preferred by those who want to stop and calm down for a while in the hustle and bustle of life and those who want to fill their energy, Demir said, "We opened our first store in Pera in 2014. With the right business policies, we increased the number of our stores in Pera, Moda and Göktürk locations. As we continue our activities with our dream of becoming a global brand and our qualified growth plans, we are realizing and will continue to realize our initiatives in evaluating the opportunities that come our way. Emphasizing that coffee, which is a special and sophisticated product, gets its taste after its aromas are brought to light as a result of certain processes, Demir said, "This process is done to appeal to the palate. However, considering coffee as a product that appeals only to the palate is, to put it mildly, one of the most unfair things done to coffee. Coffee is also a drink that appeals to the soul and helps socialization. When you experience coffee, whether you enjoy it alone or with a loved one, in the appropriate environment designed for it, it will increase the enjoyment of the coffee in a large and tangible way. Therefore, coffee can only be enjoyed and savored when it is brewed in a suitable environment, with all its aromas brought to light. Knowing that this is very important, we give as much importance to our architectural design as the quality of our coffee. We aim to provide our guests with a unique experience with architectural design, quality materials used in all details of the building, brand identity and all visuals designed to support the architecture. In order to achieve this goal, we do not spare any expense by putting our commercial concerns in the second plan and create a unique atmosphere. With this characteristic, this atmosphere we create, along with our coffee and other products, takes its place as an important marketing tool for us."