We desire an understanding that is inclined to the continuity of our system, not one that tries to run a shop
As Öküz Burger, we have created a synthesis of global industrial brands and boutique home made burger concept. We produce our own patties that we use in our products. We offer flavor and service-oriented options to the end consumer instead of industrial burgers. The price policy is much lower than the home made concept, similar to industrial global brands and in some products even lower. This understanding makes us stand out more in the sector.
How should the Franchise/Dealer candidate profile be suitable for your brand? Your profitability ratio is, on average, kaç%, brüt and net? What is your average cost of cost?
Our cost is in the range of 40%-45% (ürün, packaging and consumables) How long is the term of your franchise agreement?
Although the contract is for 5 years, it can be extended for another 5 years at a price in case of fulfillment of commercial obligations and mutual satisfaction. Do you do the branch construction turnkey or can the franchisee do it himself? What is your construction m2 cost? Approximately how much investment cost is required for turnkey construction including fixtures and equipment?
The architectural design and project control of the branch is prepared by the partner company and the implementation proposal is made to the investor by the same company. Although the application depends on the preference of the investor, the control of the project and the application is carried out by the çözüm partner architecture firm at the expense of the investor. As a brand, we do not aim to make any profit from the construction application. Although it is currently changing, according to the latest figures, our construction m2 cost is around 1st000 TL. Royality, that is, how much share of the turnover do you get each month? Do you charge an advertising participation fee? Where are your priorities for your brand's future domestic locations? Can you share your international expansion plans with us? Aç branch to be built should be minimum kaç m2? Also; kaç ç you have an equal concept? Aç branch to be opened should have a minimum of kaç staff in your opinion? Do you have a human resources pool? Are you working with a human resources partner?
We can create a pool for white-collar employees, but unfortunately it is difficult to realize this for blue-collar employees. We work with various HR web service providers (Kariyer Net, İş olsun etc.). Apart from this, we are able to provide fast service to our branches in terms of personnel with our support staff in our headquarters How is your system and software infrastructure? What kind of services do you offer to investors? Çdo you have a pain center? Do you have your procurement audited? Do you have a brand yüzünüz in line with your brand marketing and PR strategies? Can you give us information about your social media management and advertising activities? Our social media management is managed by our çözüm partner agency and an expert in our company. The activities are carried out in 2 different lanes: for the end consumer and for the franchise investor. Social media is an indisputable advertising lane, especially since our end consumer target audience is young people. We pay attention to create a common language with our target audience in all our activities. Of course, we do this within our own corporate principles. We aim to work with personalities such as phenomena etc. in social media. In short, we aim to make the right purchases by synthesizing both the personalities, characters we want to get used to and the lifestyles of our target audience with our corporate understanding.
Can you briefly tell the story of the foundation of your brand?
Öküz burger brand was founded in 2017 by Mustafa UVER. While the Uver family is a family company based in Osmaniye, which has been operating in the fields of animal husbandry, agriculture, advertising, media and textile for 25 years, it has introduced the burger, which is a global flavor, to the market as a local company by aiming to reach the end consumer, especially in the animal husbandry and agriculture sectors.
The investor should be a profile that is aware of the franchise system, has a good understanding of the system, has a professional commercial life, is disciplined and has the ability to represent the brand. We desire an understanding that is inclined to the continuity of a system, not an understanding that is accustomed to the continuity of a system.
Your brand, why should the franchise investor prefer you? Can you briefly explain what are the benefits of your brand?
One of the sales strategies of our brand is unlimited beverage preference. We produce our own food that we use in our products. In addition to the accepted fast food concept instead of the classical natural additive-free söylems, we give the end consumer comfort, service and özelite ürün flavor. As a brand class, we have created a synthesis of global endüstrial brands and boutique homemade burger concept. Instead of endüstrial burger, we offer flavor and service oriented choices to the end consumer. The price policy is in a range below the homemade concept, similar to endüstrial global brands and in some cases lower. This understanding makes us more competitive in the sector. Again, while an investment cost of 500th000 dollars is required for global brands, the cost of the investment in our sector requires much more realistic figures between 50th000 dollars and 125th000 dollars depending on the street or shopping mall concept. The investor can earn back his investment between 18 months and 24 months, depending on the location. Again, our royalty rate constitutes a more favorable percentage compared to market conditions. In addition, by guaranteeing the break-even point, we do not demand royalty fees in periods that cannot provide earnings. We make agreements in favor of the investor. Our aim is not to make money from the investor, but to earn together with the investor.
Kaç branches? How many of these branches belong to your brand and how many are franchises?
While we currently have 42 active branches in Turkey and 2 branches abroad in New York and Iraq, 10 more branches will join our chain, the locations of which we have determined and will open in the next 3 months.
Our profitability rate varies between 9% and 35% net, depending on turnover. Brüt profitability after break-even point is 55%.
Franchise (naming rights) how much do you charge?
The name right fee varies between 300-500 thousand TL depending on the location and investor profile for a one-time fee.
We charge a 4% royalty fee.
No, we pay for central advertising and promotion. We provide agency support to the branches on a local basis. In the advertisements we make on a national basis, we share them among the branches.
Do you provide location support? Do you charge a fee for this? Do you benefit from new generation applications and services for location determination?
We provide location support to prospective investors. There are real estate consultants we are accustomed to throughout the country. Apart from this, we evaluate the location examination with a computer program that contains statistical information (population distribution in the location, age income level, education level, public institutions, shopping malls, attractions, traffic density, etc.). We do not charge a fee for these exercises.
Our brand location preference is currently in the process of branching throughout the country, especially in büyük cities. Apart from this, there are still some regions throughout the country, especially in the eastern regions, where hamburgers do not enter. We want to offer this service to everyone with our own brand. Our master franchise negotiations abroad, especially in Russia and Türki republics, are still ongoing. There are serious investors who are interested in our brand and with whom we are in negotiations.
We want a minimum area of 50 m2 in the shopping mall concept and 200m2 in the street concept. We have 3 different concepts. Öküz burger mall concept, Öküz burger street concept (we include coffee group in addition to burger menümüz) and Öküz burger Plus concept (we include beer group in addition to street concept)
In the shopping center concept, we employ 6 people, including the manager, and in the street concepts, we employ 10 people, including the manager.
What kind of support do you provide as a brand to your franchise dealers regarding personnel training?
In our new branches to be opened, we ensure the recruitment of personnel 1 month before the opening. We provide at least 20 days of orientation training at our head office. At the opening, we operate the branch for 1 week under the supervision of our operation team and deliver it to the investor. Apart from this, branches are periodically visited and trainings are refreshed. Trainings are provided to branch managers and investors on an annual basis with professional trainers specialized in business management, personnel management, marketing, advertising and social media management, customer management, etc.
Our partner in our automation system is Erginay technology. In the software, there is the ability and reporting to meet all kinds of needs of the business such as sales, warehouse, accounting, reçete application, etc.. Again, integration with online food sites, e-invoice etc. integrations are available in our automation system. We secure the system security with both our in-house server and cloud storage. Again, our menü boards can be changed instantly with the central management system. Branches can place their orders from the dealer portal on our web page. Our IT support to branches can be provided online 24 hours a day.
We are working with 2 different service companies as a ççözüm partner in the pain center.
We ensure that our supplies are periodically audited and monitored by our own operations team and an independent food safety audit firm. We also have our own production facility audited by an independent food safety audit firm.
We have not yet determined our brand yüzümüzüzü. When we complete our homogeneous branching move throughout the country in our 2023 planning, we will launch our brand yüzümüzüzü for all kinds of Pr, advertising, promotion, etc. that we will do on a national basis. Of course, there are some names we have thought about in this regard. Branding is something that needs to be taken seriously. Because we have to get used to a personality that the general public can agree on.