Will grow with artisans and give new franchises - "200 million TL investment"

HANİFE BAŞ / ÇEŞME - Süpermarket chain CarrefourSA pressed the button to grow with tradesmen. With the dealership system it has established, the brand, which has started to open markets in cooperation with small artisans, has set a goal of reaching a thousand dealers in 2025.

CarrefourSA Executive Board Member Bulut Batum stated that they opened the 100’ünthü dealer in Izmir Alsancak’ in the dealership system they developed two years ago and said, "20 of our 100 dealers are women. There is a demand for dealership from every city. What is important for us is to bring the right product in the right location to the right customer. We want to open between 150-200 dealers this year," he said.

For the entrepreneur, it's a good thing

Stating that their dealership structure has reached 23 cities, Batum said, "As CarrefourSA, we are in 40 cities. In many cities, there are grocery stores, monopoly stores, or güçük markets. Now, the second generation has started to take over in these places as well. This generation wants to differentiate. This second generation is on our radar. The franchise system is also beneficial for entrepreneurs and tradesmen. The investment to be made can vary depending on the concept and size of the dealership. There is an investment figure of 2nd500-3000 TL per square meter. The investment returns between 1-3 years. We have Dört concept, we give dealership in all of them. We want to grow rapidly in dealerships and catch up with our normal number of stores. In Belçika’, 80 percent of Carrefour’ s stores are dealers” he said.

Bulut Batum reminded that in addition to a rich ürüproduct range of 50 thousand different products including fresh food, fresh vegetables and fruits, meat and fish as well as seafood, private label öbranded ürüproducts are also offered for sale at dealers, and said that they have received intense demand from dealers for more than 600’He noted that they have received intense demand from dealers for more than one branded product and that they will continue their efforts to increase production with the local retailer network and to increase their presence on the shelves of dealers more widely.

200 million TL investment

Batum pointed out that the share of organized food retail in Turkey is still around 35-40 percent and said, "In Europe, this figure reaches 90 percent. All over the world, the sector is evolving in this direction. We preferred to meet with our tradesmen under the same roof. We also make 90 percent of the dealers' supply of ürün. With 12 warehouses and a logistics network, we bring the products to the dealers' doorsteps.

Stating that they continue to open stores in addition to the store açma, Bulut Batum said, “We will open 50 stores this year. The number of our stores is 800th and our investment bütçem is 200 million TL. This includes both market investment and digitalization. We will grow simultaneously with the dealership system” gave the information.

We increase prices below inflation

Answering the questions, Bulut Batum said, "We have not seen much change in terms of quantity in shopping. Türkiye’s stocks are sufficient. We have no logistics and production problems. We will see a more positive picture in the short term. There is also an inflation problem in the world. We expect a decrease in price increases. We increase prices below inflation. As a corporation, we minimize the impacts. We give up snow if necessary," he said.

The number of female dealers will increase to 50

Bulut Batum stated that social issues such as sürdürüleability and gender equality are also integrated into the dealership system and said the following: “20’of our 100 dealers are women entrepreneurs. 40 percent of our employees are women. We maintain the same philosophy in the entrepreneurship ecosystem. We want our number of female dealers to reach 50 as soon as possible. I can say that we prioritize women in applications," he said.

Source: Milliyet