Franchise returns outpace deposits

The mobility in the food & beverage sector after the pandemic has also brought gains to the fore.According to the information provided by  Franchise fuarı organizatörü Özhan Erem’, instead of a çThe annual return of dükkkân in the spindleöfte reaches 350 percent, and the annual return of dükkân in the döner reaches 105 percent.

Türkiye’s 22nd Franchising and Branded Dealership Expo “Bayim Olur musun?” fair held this year in Turkey, we came together after Medyafors YöErem, Chairman of the Board of Directors, said that in the last couple of years, those who invested in the franchise system earned more than those who invested in deposits, döviz and land.

Stating that those who want to protect their savings against inflation in an environment where the stock market has lost momentum, gold is fluctuating, and the döviz is now almost constant, will tend to invest their money in business, considering that interest rates will also fall in the current period, Özhan Erem said, “The stones will change in the economy. Interest rates are likely to fall. Those who have savings should come to the franchise instead of land, stock market, gold, interest and utilize their savings. It is the time to invest money in business and make money. For 500 thousand liras, you hire an entrepreneur and you earn 50 to 150 thousand liras from the month you hire. "It's not turnover, it's earnings," he said.

 

Döner çner craze continues
Explaining that the most popular participation in the fair was made by döner companies, Özhan Erem said, “There was a burger craze for a while. Then lokmacılar increased. Coffee shops, coffee shops, coffee shops. Now döner is in the forefront. Café chains were also abundant this year. One company raises angus and gives the meat directly to its dealers. Thus, it provides a price advantage. Of course, you need to control the franchise very well. In recent years, restaurants such as Happy Moon’s, Big Chefs, Midpoint, which we call fine dining instead of fastfood, are in the forefront.

Dükkan ortaklığı for 500 thousand TL’
Noting that they hosted more than 30 thousand people at this year's fair and that 126 companies took part in the fair with 200 brands, Orhan Erem said, "According to our estimates, a business volume of 1 billion dollars was created. We were expecting 500 million dollars. One of the world's largest franchise fairs is in the USA, the other is in France, and the third is in our country, ‘Would You Be My Franchise?" he said. Explaining that they are experimenting with venture capital investment partnership, Mr. Erem said the following: “It is possible to establish a company and include dealer candidates and create a dükkân açn. Venture capital investment partnerships should be supported institutionally. Like an angel investor, a person with 500 thousand liras can be a partner in a döner dükkân of 5 million liras. We have 78 thousand investors in our pool. There are 800-1000 brands.” 

Support is essential for shelf export
Stating that they are getting used to the participation of Türk companies and dealer candidates in foreign fairs just as they host foreign brands at the fair in Turkey, Mr. Erem said: “The state does not give incentives. It accepts general trade fairs. For example, 90 percent support is given to furniture fairs abroad. Goods exports are sometimes one-time. We can provide permanent exports with the franchise system. The food and beverage sector brings us permanent exports. For example, a wallpaper manufacturer has 130 stores around the world, most of them are franchises, they export directly to the shelf. For example, a coffee company. There are chains that buy imported coffee, roast it and set up a special syrup production facility. They will soon go global. It would be good for our brands with strong production capacity to focus on franchising instead of setting up stores abroad. The clothing sector has not been able to provide the benefits it would provide because it has stayed away by saying "will we be in the same place as the food sector?". We are also conveying our demand to our Ministry of Trade. A series of support can be created, such as giving special loans to those who will buy franchises abroad.”