Noteworthy Topics in the Franchise Industry from a Registered Professional! - Turgut Plümer Exclusive Interview
The word success always reminds me that I need to work harder. Although a branch I run in an international brand is a narrow and closed area with my teammates, we took place in the top 3 on a turnover basis in a metropolis like Istanbul. I opened 53 branches in 1 year in a different institution. Again, I brought the factory of a big brand in the sector from -15% on a monthly basis to +25% in a period of 2 months.
Turgut Bey Hello, can we get to know you?
Hello there. I am Turgut plümer. I was born in 1981 in Istanbul. I studied tourism management at Yeditepe University and business administration at Anatolian University. For 20 years, I have worked as a manager in the food & beverage and tourism sectors in international and local brands in various positions in and outside the country. During this period, I have provided consultancy services to many companies in line with different needs. I closely follow innovations and technology and I am happy to adapt these developments to companies and institutions in business life.
Could you tell us about one of your achievements? The word success always reminds me that I need to get more and more used to it. We took place in the top 3 on a turnover basis in a metropolis like Istanbul, despite the narrow and closed bölge with my teammates in a branch I run in an international brand. In a different organization, I opened 53 branches in 1 year. Again, I brought the factory of a major brand in the sector from -15% on a monthly basis to +25% in a period of 2 months.
How do you interpret the food & beverage sector right now? The food and beverage sector is a sector that is developing all over the world and is a sector that grows even under the most difficult conditions when it is adapted to the right and time. It has always been natural for restaurants, cafes and similar businesses to grow. Current statistical data show that the year 2023 continues to grow after the pandemic impact.
What are the main mistakes made in restaurant and cafe businesses? My personal opinion is that when the caravan is set off with the idea that "the caravan will die on the road", big losses are inevitable. First of all, supply and demand should be analyzed well. The resources and capital of the business you will establish are of great importance. No matter how much service sector you will do, you should not neglect to manage your company with numbers. If I need to give an example, statistically, when 100 restaurants and cafes are opened in 1 year, 15 of them can continue their activities at the end of 1 year. I think it is very important to be sustainable and to analyze investments well.
What were the commercial challenges in 2023? When we look at the 2023 statistics, unfortunately, the small businesses that we call SMEs have unfortunately suffered büyük losses. There is a huge gap between the number of private companies established and the number of private companies closed. Although personnel entries and exits have always been at the top in the service sector, this rate increased in 2023. The biggest reason for this is the current economy and people's efforts to increase their earnings. If I need to give an example, the dishwashing department has been transformed into a çok çalışan moto-curricula çbusiness and has caused açyübig açics in the sector.
What are the innovations of 2023? With the pandemic effect, a market called cloud kitchen has emerged in our country and has recorded tremendous growth. This structure, which is based on takeaway service, has a low rental fee and consists of one brand, is growing rapidly. On the other hand, the 16 restaurants that have been awarded the michelin star have made a great contribution to our country and enabled us to say that we are also in the world market.
What are the advantages of being a franchisee? Becoming a franchise or dealer protects you from certain risks and allows you to grow. The key element is access to a ready market of a local or international brand. You eliminate the need to promote your brand and give your priority to customer satisfaction. Thanks to the company gücücü in matters such as financial, purchasing, logistics, production, decoration, market analysis, legal procedures, etc., you can quickly focus on making a profit as a result of the company's correct orientation.
What should be considered in buying a franchise? The important thing here is to research the company well. There are companies in the sector whose speed of raising your capital varies between 8 months and 2.5 years. The support the company gives you is very important. These include good education and accurate financial statements. The contract must be examined and how much it protects you must be taken into account.
What are your thoughts about franchise fairs? The Bayim Olur musun ? Fair, which has been organized for 22 years thanks to Medyafors, provides great advantages to companies and investors. First of all, it manages to bring companies directly face to face with investors. Investors have the opportunity to see and compare different brands together. It has achieved a great success with the number of 28th346 visits to the "Will you be my dealer?" fair in 2023.
What are your experiences in the sector that you can recommend?
If you are a company that wants to grow, you should definitely step into the international market and gain visa. If you are a SME, you should grow in a controlled manner and under the right conditions, and you should get used to having information about the sector. Growing fast always comes with other problems. Therefore, you should tie your speed to principles and procedures. It should not be forgotten that the stronger the foundation, the more solid your floor will be, allowing you to rise by eliminating risks, and to stand up in the event of winds or shaking.
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