The Dates Farm

THE DATES FARM is a premium dates and gifting brand born in Dubai in 2024. Inspired by the culture, heritage and traditions of the United Arab Emirates and the wider Arab world, the brand places one of the region’s most treasured fruits at the centre of a contemporary luxury experience. Carefully selected dates are presented with a strong emphasis on quality, craftsmanship and elegant presentation, transforming a familiar regional product into an offering suited to everyday enjoyment, special occasions and premium gifting.

The collection extends beyond plain dates to gourmet stuffed varieties, chocolate creations, curated date products, gift boxes and luxury trays. Customers can select from ready-made presentations or create combinations that reflect a particular occasion. This allows THE DATES FARM to serve different needs, from individual purchases and hospitality to corporate gifting and high-value celebrations.

Gifting is an important part of the brand proposition. THE DATES FARM combines premium product selection with refined packaging and tailored corporate solutions designed to make each gesture memorable. The concept draws visual and cultural inspiration from the UAE’s desert landscape, date-palm heritage and traditions of generosity and hospitality, while presenting these elements in a modern retail format.

At its core, THE DATES FARM is designed to share the character of the UAE through the “miracles of the desert.” By combining dates, chocolate and carefully considered presentation, the brand offers an accessible expression of Emirati-inspired luxury with strong relevance to both regional consumers and international markets. The brand is expanding its international presence through a structured franchise offer for Türkiye and is a confirmed exhibitor in the EFA Pavilion.

The Dates Farm’s Türkiye franchise offer is structured as an area-development / master-franchise opportunity with a target of ten stores. The current commercial offer states a master franchise fee of USD 100,000 and a single-store franchise fee of USD 25,000. A one-time security deposit of USD 50,000 applies, while the royalty is 5% of revenue. The marketing fee is 2%, and optional design support is listed at USD 5,000.

For the current investment model, the indicative fit-out cost is USD 168,000 and the equipment cost is USD 74,000. Based on the figures shown in the offer, the initial investment is USD 422,000. All values are stated in US dollars. The offer also specifies that USD 35,000 of the franchise fee will be allocated to the initial stock purchase, excluding shipping costs. This structure combines the rights associated with the Türkiye development opportunity with the investment required to establish the first operating location under the model.

The financial assumptions in the current offer include an average gross profit ratio of 68%, an operating margin (EBITDA) of 6% and average daily sales of USD 3,000. The indicative payback period is 2.1 years, and the stated ROI at the end of four years is 902%. These figures are the commercial assumptions presented in the franchise offer and should not be read as guaranteed operating results.

The model is aimed at a development partner capable of introducing and scaling The Dates Farm in Türkiye while maintaining the brand’s premium dates, chocolate and gifting positioning. The ten-store target provides a clear expansion objective for the territory, while the single-store fee establishes the commercial requirement for individual locations within the development plan. Final store locations, opening schedule, operating arrangements and binding commercial terms would be confirmed through the franchise agreement, site approvals and the agreed rollout plan.