YoYo! Fresh Tea Bar × Yatta!

YoYo! Fresh Tea Bar is a Dutch bubble tea brand, founded in Rotterdam in March 2012. What started as a small test store has grown into one of the most established to-go tea brands in the Netherlands, with 15 stores across the Netherlands and Belgium, including prime locations in city centres, premium shopping malls and transit hubs. YoYo! serves freshly brewed fruit teas, milk teas, lemonades and matcha, made to order with a wide choice of toppings, plus seasonal specials developed centrally in Rotterdam. More than 1.9 million drinks have been sold to date.
Yatta! (“More than convenient”) is an Asian concept store with stores in the Netherlands and Belgium. It brings Asian pop culture together under one roof: snacks and drinks from Japan, Korea and Southeast Asia, a do-it-yourself noodle bar, onigiri, K-beauty skincare, K-pop albums and merchandise, blind boxes, plushies and claw machines. Yatta! is built for Gen Z and young adults, who discover, buy and share Asian food and culture on social media.
Together, YoYo! and Yatta! operate the YoYo! × Yatta! combi-store: a fresh tea bar at the entrance, Asian retail and a noodle bar behind it. The first combi-store opened on the Meir, the main shopping street of Antwerp (Belgium), and regularly draws queues outside the door. It is now the blueprint for new openings across Europe.
Both brands are supported by one head office in Rotterdam, with central purchasing, our own European supply chain, a shared marketing team and one back office for POS, online ordering, delivery platforms and reporting. YoYo! is already expanding into Germany and Austria in premium shopping centres. We are now looking for an experienced partner to bring the YoYo! × Yatta! concept to Türkiye.

We offer the YoYo! × Yatta! concept in Türkiye through a master franchise or area development agreement. The master partner receives the rights to develop both brands and the combi-store concept in Türkiye or an agreed region, and can open stores itself or sub-franchise them to local franchisees. The number of stores and the timeline are agreed together in a development schedule.
There are two proven formats. The combi-store is a 130–150 m² unit in city-centre high streets or shopping malls, combining three revenue streams: the YoYo! tea bar, Yatta! Asian retail, and food and drinks from the DIY noodle bar. The mall kiosk is a compact island unit of about 20 m² for mall walkways, stations and airports, with the tea bar and a selected snack range. We only open in prime retail locations with strong footfall.
From day one, partners receive the brand rights, store design and build guidance, and full training in the tea bar, retail and food operation, both at our head office in Rotterdam and on site. Ingredients, packaging and Yatta! products are supplied through our European supply chain and central purchasing. Partners get new drinks, seasonal specials and product drops, a yearly marketing calendar with campaign materials and social media content, an opening team for the launch, regular store visits, and access to our POS, reporting and back-office systems.
We are looking for a partner with proven experience in food & beverage or retail, access to prime malls, high streets and transit hubs in Türkiye, the capital to open several stores, and a hands-on local team. The route to opening is: introduction, NDA and information pack, a visit to our stores in Rotterdam and Antwerp, a business plan with the first locations, the franchise agreement, and finally build, training and opening. The full business case and store economics are shared after signing an NDA.