"12 Months Advertising, 50th000 km Travel Guarantee" - "12 Months Advertising, 50th000 km Travel Guarantee"

Çpain Onur Başar
Dorrek Dorse Advertising, Founder

Türkiye's road logistics network covers a wide geography including Europe, the Balkans, the Caucasus, and the Near Middle East. 

Dorrek converts this advantage into a sustainable benefit where brands can choose routes based on their awareness and marketing strategies. 

At the same time, it has been continuing its service-oriented ç purchases since 2020 with the ‘Trailer Advertising ’ model, which it has developed to save truck owners from tarpaulin costs.

Hello Mr. Pain, could you briefly introduce yourself to us?
Hello, I am married and father of 2 daughters. I have a high entrepreneurial spirit. 

Dorrek | Dorse Reklam’s story how did it start?

In 2017, I started a digital marketplace project. It was selected as one of the top 100 start-ups by the Ministry of Economy. While researching advertising channels for the promotion of the project, I realized that the costs were too high. I started looking for alternative advertising models. 

I saw the trailer of a truck during my highway travel and perceived it as a billboard. I believed that if I dressed the advertisement of the project on the trailers, it would provide recognition in a wide geographical area for their in-city, intercity and international traffic.

I spent a lot of time talking to truckers and researching legal issues.

I created the infrastructure and prepared everything I needed to dress the trailers with advertisements.

But the software side of my Marketplace Project was not what I wanted. 

At this point, I took a decision. I founded Dorrek | Dorse advertising company to offer truck trailers, which I believe will have a great advertising effect for my own project, to the service of advertisers and to benefit truck owners in terms of cost. This is how the story began.

Can you tell us about your services?

Advertising companies send us the cities, regions or countries where they want their advertisements to be seen. We take the trailers of the trucks in our portfolio, which are intensively used to the routes requested by our customer. The design is being prepared, we do the printing and dressing process. We make sure that the colors of the trucks we choose are compatible with the corporate colors of the company.

Dressing operation günü We install a GPS device on the truck. We install a special panel for the company. They can monitor the searches where their ads are located from devices that can connect to the internet such as cell phones and laptops. They can access mileage, location and past activity reports.

The advertising period is a fixed 1 year. That means 4 seasons and the trucks are on the road all the time. Keeping them clean for more time is a very important issue in terms of advertising. Every month we have the trucks completely washed. so not just the trailer. and we send washing videos to the companies that advertise. 

In case of deformation that may occur during the advertising period, we repair the canvas free of charge or renew the canvas depending on the size of the deformation. 

We offer a 50th000 km travel guarantee within 12 months advertising period. If the truck stays below this km, the contract period is automatically extended until 50,000 km is passed. When we look at the GPS data, they travel an average of 100th000 km in 1 year. 

We fulfill the legal procedure. Through the Tüvtürk and notaries, we process the advertisement into the intermediary license. 

The advertiser is not involved in anything. Dorrek organizes, operates and monitors the entire process. 

Are there any examples in the world?

When I wanted to patent the business model after I founded Dorrek, I learned that in the US, truck advertising is an advertising model that has been used effectively especially since 2005. We can also see examples of it in Europe. While on this subject, I would like to give the following information; Dorrek is the company that provides this service in the widest geographical area in the world. I can characterize it as an opportunity offered by the advantage of Turkey's location in terms of logistics.