Egyptian Retail Franchisee Starts Talks with Investors - "Established Brand in Accessible Upper Segment Women's Wear"
The investor must have an entrepreneurial spirit, a passion for success, be successful in managing a team, have a visionary personality, and have the energy to say how can I do the best under all circumstances. After meeting these conditions, the location of the store is very important. We prefer areas with a good customer potential, women's clothing and upper segment brands.
Müfocusing on customer satisfaction, we strive to create our own style and protect the values of our brand while following the trends that shape fashion. As Triko Mısırlı, we aim to have a leading position in the Turkish knitwear sector with the vision of becoming an inspiring brand in the fashion world.
How should the Franchise/Dealer candidate profile be suitable for your brand?
The investor should have an entrepreneurial spirit and a passion for success, be successful in team management, have a visionary personality, and have the energy to say how can I do the best under all circumstances. After meeting these conditions, the location of the store is very important. We prefer areas with a good customer potential, women's clothing and high segment brands.
Your brand, why should the franchise investor choose you? Can you briefly explain what are the benefits of your brand?
The awareness of our brand, which has always been among the first choices in women's clothing since 1951, is very high with its quality and equality. It is a brand with an established customer base.
Our most prominent features
o Brand strength and credibility
o Many years of production and retailing experience
o Market development, growth momentum and potential, sustainable sustainability
o Güçlü financial structure
o Wide range of collections following fashion and trends
o Quality service and service understanding
o Effective advertising and promotion on a national basis
o Ensuring that the investment can be dönüedünününüo
o to have a risk-mitigated and profitable business model, bringing Egyptian expertise and experience
o To have a plannable and öngörürüleable business model
Kaç you have a branch?
How many of these branches belong to your brand and how many are franchises?
We have 16 points. Of these, 14 branches belong to our brand and 2 branches belong to our franchise investors.
On average, your profitability ratio is kaç%, brüt and net?
Since we have a consignment system, we give 35% profit share to the investor from the sale and the average credit card commission amount of 2% is covered by us. In this way, the investor ürün sells without having to bear the cost of stock, without the worry of stock, and earns more at the end of the day.
How much do you charge for the franchise? We do not collect any participation or name fees from our investors until April 2024. Those who join the system during this period will be very advantageous.
How long is the term of your franchise agreement?
We are making a 5-year contract. The duration of the Söz contract is of no importance for us, if the mutual agreement continues, the Söz contract is extended at the end of 5 years.
Do you do the branch construction turnkey or can the franchisee do it himself? What is your construction m2 cost? Approximately how much investment is required for turnkey delivery including fixtures and equipment?
The architectural project is monitored by us, architectural works can be done by us if desired, or the investor can use the architectural firm of his choice, provided that the architectural project is supervised by us.
M2 average cost is 600 USD. 60-100 m2 is ideal for our brand. An average of 750th000 TL for 60m2 is ideal.
Royality, that is, how much share of the turnover do you get each month?
Since the sold ürün is consignment, 35% of the sale amount is left to the investor and no other payment is requested.
Do you charge an advertising participation fee?
We do not take until April 2024. We also provide support for our franchise stores outside of Istanbul.
Do you provide location support? Do you charge a fee for this? Do you make use of new generation applications and services for location determination?
We provide location support. The feasibility of the location found by the investor is made by us, if it meets our criteria, approval is given, if not, we support our investors in finding a suitable location. We do not charge a separate fee for this.
In the determination of the locations, we use the information of our leasing consultants, the information we receive from the shopping mall management and our sector resources.
Where are your domestic locations for your brand from now on? Can you share with us your plans for overseas expansion?
Mainly in the UK and Russia markets;
European countries; France, Germany, Belgium,
Denmark and other bölgs - United Arab Emirates, Qatar, Saudi Arabia, Lebanon, Egypt, Kuwait and other bölgs in the Middle East Mena bölgion - Azerbaijan and Scandinavian ücountries we have determined our bölgs as Azerbaijan and Scandinavian ülgs.
Aç branch should be minimum kaç m2? Also; kaç ç you have an equal concept?
100 m2 should be the minimum and it can be up to 200m2. We have 3 equal concepts but de facto we will continue with 2 concepts. The new stores to be opened will apply one of the 2 concepts in which the same but different materials are used. The aim here is to provide flexibility in the investment costs of the investor.
Aç branch to be opened should have a minimum of kaç staff in your opinion?
A 3-man squad will be enough in the first phase.
Do you have a human resources pool? Are you working with such a çözüm partner?
We have a human resources department. We also use 2 portals. We fully support the recruitment of personnel.
What kind of support do you provide as a brand to your franchise dealers regarding personnel training? All the trainings that our brand gives to its teams in its own stores are also given to our franchise points. Sales trainings are organized continuously throughout the year.
How is your system and software infrastructure? What kind of services do you offer to investors?
We use the Nebim system. Sales, stock tracking and other issues are available in the system.
Çdo you have a pain center?
We have a pain center in our center located in Istanbul.
Do you have your procurement audited?
All inspections, controls, etc. that we apply to our own stores. 
applications are valid in our franchise points regardless of the difference.
Do you have a brand yüzünüz in line with your brand marketing and PR strategies?
At Egyptian 1951, we shape each season with unique faces that represent our brand. This approach allows our brand to have a dynamic and trend-oriented look and feel, while appealing to different personalities and styles.
Can you give us information about your social media management and advertising activities?
In social media management, we aim to create an interactive community by creating content that reflects the image and values of our brand. On social media platforms, we share images, videos and texts that emphasize the unique features of our brand. In addition, we try to impress our followers with special features such as events, campaigns and product promotions that are unique to our brand.
We conduct our advertising campaigns across multiple channels, adhering to 360-degree marketing principles. This means a comprehensive presence on both on- and offline platforms. Social media ads are used strategically to reach our target audience and promote our brand to a wider audience. We create effective advertising campaigns using targeting methods based on users' interests, demographic information and behavioral characteristics.
We are also renting advertising space on billboards, Megalights and Yovi TVs in the most elite districts of Istanbul, Izmir and Ankara to support our stores. By emphasizing our brand visually through these billboards and televisions, we aim to attract the attention of our potential customers.
With these social media management and advertising efforts, we aim to make the Egyptian 1951 brand a visible presence among our target audience. Thus, while increasing the awareness of our brand, we have the opportunity to share our values and values with a wide audience.