Franchise Opportunity from Cafe Italiano - "Italian for the Most Profitable Investment"
Cafe Italiano was founded in 2003 by Oğuz Şenol within the Global Restaurant Group. With its menu, selection and taste of products, pricing, training and team members, working rules, home-like decoration, vision and values, Cafe Italiano has served more than 3 million guests for 20 years.
How should the candidate profile of a Franchise/Reseller suitable for your brand be?
Although sector experience is not required, our door is open to anyone who is willing to do the work, who can ensure the financial requirements and the sustainability of the work. Likewise, this is the work we know best. We provide support to our investors from A’ to Z’ by establishing the whole operating system.
Your brand, why should the franchise investor prefer you? Can you briefly explain what are the benefits of your brand?
- Taste, satisfaction and reçeteler since 2003
- Price Advantage; Menü prices are affordable
- Düşülow cost; lower food cost (30-32%)
- Düşülow Investment Risk; Minimized investment costs
- High Profit Margin; Increased profit margin thanks to discounts from contracted suppliers
- Fastest Return on Investment Cost; keeping the investment cost at optimum thanks to years of practice
How many branches do you have? How many of these branches are owned by your brand and how many are franchises?
Cafe Italiano currently has a total of 5 branches; The branches in Taksim and Şişli are managed by the head office. Karaköy, Anatolium Mall and Uşak Anemon are our franchise branches that are managed by our investors.
Your profitability ratio is, on average, kaç%, brüt and net?
In a business operated under ideal conditions, a net profit of min. 20% ö
What is your average cost of cost? Our food cost is 30% on average.
How much do you charge for the franchise (naming rights)
We receive 20th000 usd.
How long is the term of your franchise agreement?
Our agreements are made for 5 years.
Do you do the branch construction turnkey or can the franchisee do it himself? What is your construction m2 cost? What is the approximate amount of investment required for turnkey delivery including fixtures and equipment?
Turnkey delivery method or the investor can have it done with his own means.
The investment cost including fixtures and fittings from A’ to Z’ in turnkey condition is planned as m2 1st000 usd. The investment cost for a 150 m2 place is 150th000 usd.
If our investor will have it done by himself, he will continue the process with the contract between him and our company architect in return for 50th000 tl for project ç monitoring and supervision of the application at certain intervals.
Royality, that is, how much share of the turnover do you get each month?
Excluding VAT, 5% of the monthly turnover is taken as Royalty Fee.
Do you charge an advertising participation fee?
Advertising participation fee is not currently charged; participation fee will be planned when national advertising campaigns (television ..etc) are made.
Do you provide location support? Do you charge a fee for this? Do you make use of new generation applications and services for location identification? It can be the preference of the investor; if desired, we also provide support in finding a location. We support them in this process with the professional real estate companies we are used to. Apart from the commission to be received by the real estate company, no other fee is charged.
Where are your priorities for your brand's international locations from now on? Could you share with us your plans for overseas expansion? As we can serve with our brand in every city of Turkey, touristic regions such as Istanbul, Ankara, Izmir, Antalya, Eskişehir, Bursa and other big cities can be preferred. As for abroad, although there is no specific location, countries where the brand can be represented will be preferred.
What is the minimum size of the branch? Also; kaç ç you have an equal concept?
Minimum 140 - 150 m2. We have no other concept formation.
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Aç minimum staff in the branch to be opened Do you think there should be a minimum of kaç staff?
150 m2 dükkan örkkan örkana örkana örkkan örkana örkana örkana örkana örkana ö calculated as 9 personnel. Post-opening may vary depending on workload and working hours.
Do you have a human resources pool? Do you work with such a çözüm partner?
We have a Human Resources department.
The recruitment of the müdür, kitchen and service teams required for the branch operation can be done with our support if requested.
What kind of support do you provide as a brand to your franchise dealers regarding personnel training? All necessary theoretical and practical trainings are given to the personnel after the recruitment of personnel, especially to the investors. Two weeks of training was planned for Restaurant Müdürü and Chef de Cuisine positions; one week of training was organized for each of the other positions.
How is your system and software infrastructure? What kind of services do you offer to investors?
Orion Cash and Stock System is used; instant turnover tracking, sales reports, sales reports, ürün reports, loss reports, count entries, invoice entries and many other reporting and statistical data are received.
Do you have a pain center?
Branches have a landline telephone; there is also a whatsup line. There is no extra pain center.
Do you have your procurement audited?
Periodic supply visits are made by our quality unit.
Do you have a brand yüzünüz in line with your brand marketing and PR strategies? Can you give us information about your social media management and advertising activities?
Our founder Oğuz Şenol, our Franchise Müdürümümüz Kamil Çelik and all our branches are Cafe Italiano’'s brand yüzüdür.
Our social media and advertising activities are carried out by a professional agency.