Brands that reinterpret a traditional taste with the expectations of the network are making a difference. Bekir Altunok, Chairman and CEO of Biberzade Yön Board of Directors, explains that they consider çiğköfte not only as a ürün, but as a bütünel gastronomy experience.

GASTRONOMIC EXPERIENCE APPROACH

Explaining the starting point of Biberzade, Altunok explains their vision with the words "we wanted to redefine çspindle öfte, the ancient heritage of Türk cuisine, with the dynamics of the modern world while preserving its traditional spirit". 2024 Career and Technology Ödül;s 'Most Innovative 'i 'spköfte Brand of the Year' selection as a result of this approach.

"We are not just a çspindle öfte üretailer, we are a gastronomic experience designer" says Altunok, adding that they combine the presentation aesthetics of Japanese cuisine with local flavor with 12 different sushi çspindle öfte çspindle öfte çpairings in the menu. Tako çspindle öfte, nine different sauces developed with special forms üs, 11 equal fresh appetizers and waffle and donut options;With their options, they have transformed the perception of the classical çsporköfte dükkkânyi into a modern kitchen kültürürürür.

BÜYÜME STORY WITH FRANCHISE MODEL

Altunok defines the franchise structure not only as a business partnership but as a journey of growth. We continuously support our dealers with training, logistics, digital marketing and operational support. While minimizing the risks, we maximize the potential for profit," he said, explaining the functioning of the system.

Stating that entrepreneurs with different bütçeles can be included in this structure thanks to flexible investment options, Altunok added that in addition to its new dealer network throughout Turkey, it has also made its first foray abroad with its Saudi Arabia master franchise agreement;In addition to the new dealer network, he shares that they have taken the first step abroad with the Saudi Arabia master franchise agreement and that the negotiations for Germany and Russia are in the final stage.

NEW CENTER, NEW YÖNETİM ÜSSÜ

Stating that they moved to their new plaza opposite Mall of Istanbul in order to increase their operational strength and establish a more coordinated structure, Altunok says that this center is positioned as a management and innovation center for the brand's global goals.

COLLECTIVE SUCCESS KÜLTÜRÜ

Altunok attributes Biberzade's success to the dealers and kitchen teams in the field. "Our story is built on a collective success story", he said, adding that they will continue to bring traditional flavors to the world's kitchens with modern touches with the mission of transforming "spice" into a lifestyle.

Source: www.platinonline.com