The Story of the Flavor that Enveloped Turkey: Pizza Tomato

Pizza Tomato, Turkey's local pizza chain, maintains its sustainable growth momentum, leaving behind a quarter of a century of its flavor journey that started in Marmaris in 1999. While reinforcing its position in the sector with a 35% growth performance in 2025, the brand offers attractive opportunities to investors by setting a growth target of 45% and above for 2026.

Published At: February 04, 2026 14:11
The Story of the Flavor that Enveloped Turkey: Pizza Tomato

“The Key to Competition is Provided by R&D and Equality in R&D&dquo; Pizza Tomato operates with a dense dealership and distributorship network in 7 regions with the slogan "T"Türkiye'yi Saranan Lezzet"". General Müdür İbrahim Yazgan explains the basis of the brand's success as follows:

"As a restaurant chain, we are an investment ecosystem that makes a difference not only in taste, but also in food safety, traceability and new generation hygiene standards and creates high added value. Our competitive edge is based on our high R&D activities and wide range of products and services. We are always coming out with fresh dough and our special tomato sauce and thanks to our R&D team, we are constantly renewing our menu. Offering more than 50 options, our menu includes not only pizza, but also chicken, burgers, fried chicken, pasta and many more flavors. This dynamic approach enables our businesses to generate turnover at all hours of the day by responding quickly to changing consumer habits."

Domestic Revolution in Food Economy Pizza Tomato Pizza Tomato is making its debut in the resilient structure of the food sector with its domestic production capacity and innovation-oriented management. Yazgan continues by emphasizing attractive investment opportunities: "The speed of return on investment is the most critical criterion for us. We offer a franchise model with appropriate bütçes; we promise high profit margins with costs below the sector average. You can amortize your investment in a short period of 12-18 months. Our centralized support for turnkey installation, academic trainings, uninterrupted supply chain and advertising support minimizes risks and enables our new entrepreneurs to achieve rapid success."

Concept Model Suitable for Every Bütçe and Location

Pizza Tomato is attracting the attention of entrepreneurs with the concept models it offers. General Müdür İbrahim Yazgan says the following on this subject: "We offer flexible "solutions "according to the size "of the investors " and location. For example, the Express Concept, which focuses on fast takeaway service in areas of 50-60 square meters, is an ideal choice for low-cost entry. In the 100-150 square meter Restaurant Concept, we provide full thank-you service with family warmth and comfort at the forefront. We can prefer the Shopping Mall Concept that maximizes efficiency in high traffic food-court areas. Also in the 150-200 square meter hybrid Cafe-Restaurant Concept

by combining the taste of pizza with world coffees, we are attracting great interest, especially in the young and young population regions."

“We are targeting a 45% growth in 2026’

The brand, which has a vision to expand to 81 cities, aims to be one of the most secure investment ports in the sector in 2026 with digitalization and new generation concepts. General Müdür İbrahim Yazgan explains his 2026 goals as follows:

‘As Pizza Tomato, which has been combining operational excellence with local flavors since 1999, we are not only a food brand, but also an efficiency-oriented investment instrument. With digitalization and new generation concepts, we aim to be one of the most secure investment ports in the sector in 2026. Our target for the coming year is even higher: We are aiming for a growth rate of 45% or more. These goals will be supported not only by increasing the number of branches, but also by a management approach focused on efficiency and innovation.’’’

Source: www.franchisemarketturkiye.com

Pizza Tomato

Total Investment Budget 4.000.000 ₺

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