New Era at Soohouse Coffee: Fatih Düzgün Named CEO

Soohouse Coffee, which made a name for itself with its successful performance in the franchise area in 2025, made a significant change in its management team. The brand appointed Fatih Düzgün’ü, who has been working as a franchise manager in corporate companies for many years, as CEO. With this appointment, the doors of a new and more corporate era have been opened in Soohouse Coffee's journey of growth.
Soohouse Coffee, which attracted attention with its franchise success in a short period of time, has achieved a strong position in the sector with its branch expansion moves in the country, investments that increase brand awareness and the business model it offers to entrepreneurs, especially during 2025. The brand made such a move in order to manage this intensity without any problems.

Fatih Düzgün has worked in the field of franchise management in many corporate companies operating in different sectors throughout his career. He has carried out important projects on issues such as standardizing operational processes, strengthening brand identity, establishing dealer and investor relations on a professional basis;Düzgün, who has signed important projects, is known as a manager who successfully manages institutionalization processes especially in fast growing brands.

In the new dönem, Soohouse Coffee’is expected to follow a growth model that enhances brand value, sets clear standards and aims for long-term success, rather than focusing only on increasing the number of branches. The steps to be taken under the leadership of Fatih Düzgün are aimed to carry Soohouse Coffee’to a more powerful position both in the national and, in the future, in the international market.

With Fatih Düzgün taking the helm at Soohouse Coffee, the brand's success in 2025 is expected to continue with a more corporate and planned growth in the coming years.

Source: sondakika-24thcom