ARBY'S Turkey Crowned Its Success with 5 Awards
Arby's®, serving in Turkey with the assurance of TAB Gıda, received 5 awards from Inspired Brands, the licensee of the brand, at the Arby's® Worldwide Franchise Convention event held in Istanbul for the first time this year. In his presentation at the event, TAB Gıda CMO Caner Alpaslan pointed out that Arby's® Turkey is the biggest market after the US.
Türkiye’Arby’s®, which started to serve in Turkey in 2010 under the guarantee of TAB Gıda, continues its rapid growth in Turkey and around the world as one of TAB Gıda’s global brands. At the Arby’s® Worldwide Franchise Convention event held for the first time this year for the first time in Istanbul on September 12-14, TAB Gıda received the "Licensee of the Year" award from Inspired Brands, the licensee of global brands, as well as the "Licensee of the Year" award from Inspired Brands’;TAB Gıda won 5 awards in the categories of “Quick Service Restaurant Operatörü”, “Good Citizen of the Year”, “Best Marketing Campaign of the Year”, “Best E-Commerce Campaign of the Year”. TAB Gıda, the industry giant, continues to grow by successfully integrating each global brand operating under its umbrella into the Turkish market.
“Arby’s® Türkiye is the biggest market after the US’
Stating that they are very happy and proud of the Arby’s® Worldwide Franchise Convention event, which was held for the first time in Istanbul, TAB Gıda CMO Caner Alpaslan said;Caner Alpaslan, TAB Gıda's CMO, said in his statement, "As TAB Gıda, we are the leader of the quick service restaurant chain sector in Turkey. In Turkey, we cover 85 percent of the kitchen sector with seven brands, five global and two national brands. Currently, Arby’s® Türkey is the largest market after America. The success of Arby’s® ’’s, which started to operate under TAB Gıda in 2010, is very proud for us.
As we always say, as TAB Gıda, we put our customers at the center of our business, their demands, expectations and feedback are very valuable to us. We are continuing our efforts to offer our customers enjoyable and high quality menus and new experiences as a result of our success here. We successfully managed the pandemic period thanks to our agile organizational structure and innovative practices. During this period, we carried out attractive campaigns and mobilized all our communication channels for our consumers who ordered from home and wanted to discover different flavors and who had not experienced Arby’s® before. In addition, we acted in line with the changing consumer habits and demand and supply. We believe that the most important condition for success in our day and age is to be accessible through online and mobile channels, to be flexible and focused, and to be able to follow trends closely. Based on this fact, we continue to integrate digitalization into all our business süreçs.’’ he said.
