Benetton Home Brings a Fresh Perspective to the Cafe Franchise Sector in Türkiye with the BE HOME Cafe Concept
Globally recognized Benetton Home introduces the BE HOME Cafe concept in Türkiye, offering consumers a unique experience where they can purchase home products and engage with the brand in a cafe atmosphere.
Benetton Home, synonymous with fashion, colour, lifestyle and Italian aesthetics, is opening a distinctive and powerful channel into the cafe franchise sector in Turkey—a sector that has gained significant momentum in recent years—with its new concept.
BE HOME Cafe positions itself not merely as a cafe chain, but as a unique investment model that brings together different cultures, colours and lifestyles, uniting Italian coffee culture, global flavours, a modern in-store experience and a strong brand identity all under one roof.
Benetton Home, a globally recognised brand, is launching its BE HOME Cafe concept in Turkey; a unique concept where consumers can purchase homeware, enjoy the brand experience within a cafe setting, and which will breathe new life into the cafe sector.
The concept will highlight Italian coffee culture, speciality treats flavoured with tiramisu and limoncello, a pizza-by-the-slice model, baked goods, desserts and an all-day café experience. The aim is for BE HOME Cafe to be a vibrant and inclusive meeting place that appeals not only to local customers but also to international guests and tourists.
In recent years, café investments in Turkey have gained strong momentum across high-street retail, shopping centres and tourist destinations. BE HOME Cafe aims to differentiate itself in this growing market by combining Benetton’s global brand recognition, its ‘United Colors’ philosophy and a highly visually striking store concept. Furthermore, the concept is expected to deliver strong commercial performance by capitalising on high potential in the ground-floor, street-level entrances of hotel chains across Turkey, featuring open-plan entrances. In addition, a retail experience will be offered where consumers can purchase BE HOME products tailored to the demographic profile of the locations where the cafés are opened.
Preliminary discussions are set to begin with prospective regional investors across Turkey for BE HOME Cafe, which is planned to expand through a selective growth model with a limited number of outlets. In this growth process, coordinated by Arneh Tekstil—the distributor of Benetton Home in Turkey—suitable prospective investors will be assessed on their ability to develop locations, their operational competence and their vision for multi-store operations. Furthermore, stock preparations for the products to be offered under the concept have already been finalised.
Candidates wishing to become regional investors will be assessed on their investment capacity, ability to develop locations, operational management experience, knowledge of the local market and vision for multi-store expansion.
BE HOME Cafe stands out as a concept intended for locations with high footfall, particularly in major cities, tourist areas, prestigious high streets, upmarket shopping centres, marinas and seaside destinations.
Preliminary applications submitted via the ‘Be My FRANCHISE’ portal will be assessed by the relevant authorities; discussions will be held with suitable prospective investors under the regional franchise and master franchise models.
BE HOME Cafe Regional Investor Pre-Application Process Has Begun
Entrepreneurs wishing to be part of the BE HOME Cafe concept’s expansion in Turkey and to be considered as potential regional investors can take the first step by completing the preliminary application form below.
Fill in the preliminary application form and take part in the assessment process for regional investor candidacy at BE HOME Cafe.
Regional Investor Pre-Application Form
To be considered as a regional investor candidate in the growth journey of BE HOME Cafe in Türkiye, please complete the pre-application form below.
Clarification Text
This Clarification Text has been prepared by EREM YAYINCILIK TANITIM HİZ. LTD. ŞTİ. (“Bayim Olur musun”, the “Company” or the “Portal”) in its capacity as data controller pursuant to the Law No. 6698 on the Protection of Personal Data (“KVKK”).
This text aims to inform you about the purposes for which personal data collected through the www.bayimolurmusun.com.tr website/portal is processed, to whom it may be transferred, by which methods it is collected, and the rights of personal data owners under KVKK.
1. Identity of the Data Controller
Your personal data may be processed by EREM YAYINCILIK TANITIM HİZ. LTD. ŞTİ., acting as the data controller, in accordance with KVKK and the relevant legislation.
2. Purposes of Processing Personal Data
Your collected personal data may be processed in accordance with the fundamental principles set out under KVKK for the following purposes:
Conducting portal membership processes
Conducting user, investor, entrepreneur, and corporate member registration processes
Operating the processes for enabling users to benefit from the products and services offered through the portal
Conducting application processes regarding franchise, dealership, business partnership, and investment opportunities
Enabling communication between applicant investors/entrepreneurs and relevant brands/franchise providers
Conducting corporate membership, brand panel, and application management processes
Responding to user requests, complaints, and support processes
Improving and customizing products and services according to user needs
Planning and carrying out commercial activities
Conducting promotional, informational, campaign, event, and marketing activities
Conducting customer satisfaction, survey, analysis, and market research activities
Ensuring the security of the portal and preventing misuse
Ensuring legal, technical, and commercial business security
Fulfilling legal obligations
Fulfilling information-sharing obligations towards authorized public institutions and organizations
3. Personal Data Processed
The following personal data may be processed within the scope of portal use and membership processes:
Name and surname
E-mail address
Phone number
Company/brand information
Title and position information
Application and request information
Investment preference information such as investment budget, investment location, and sector of interest
IP address
Device, browser, and session information
Transaction security records
User activity and portal usage information
Communication permissions and consent records
Request, complaint, and support correspondence
4. Parties to Whom Personal Data Is Transferred and Purposes of Transfer
Your personal data may be shared with the following parties, limited to the purposes stated above and in accordance with Articles 8 and 9 of KVKK:
Relevant brands/franchise providers to which applications are submitted
Business partners
Suppliers
Software, hosting, server, SMS, e-mail, and technical infrastructure service providers
Third parties from whom advertising, marketing, and analytics services are received
Legal and financial advisors
Authorized public institutions and organizations
Legally authorized private institutions and organizations
If you apply for a brand or franchise opportunity through the portal, your name, surname, phone number, e-mail address, investment preferences, and application information may be shared with the relevant brand/franchise provider for the purpose of evaluating your application and contacting you.
5. Method and Legal Grounds for Collecting Personal Data
Your personal data may be collected through the website, membership forms, application forms, contact forms, cookies, call center, e-mail, SMS, phone, social media channels, and similar physical or electronic environments.
Your personal data may be processed based on the following legal grounds specified under Articles 5 and 6 of KVKK:
Your explicit consent
Being directly related to the establishment or performance of a contract
Fulfillment of legal obligations
Necessity of data processing for the establishment, exercise, or protection of a right
Necessity of data processing for our legitimate interests
Being expressly provided for by law
6. Your Rights Under Article 11 of KVKK
As a personal data owner, you have the following rights under Article 11 of KVKK:
To learn whether your personal data is being processed
To request information if your personal data has been processed
To learn the purpose of processing your personal data and whether it is being used in accordance with that purpose
To know the third parties to whom your personal data has been transferred, whether domestically or abroad
To request correction if your personal data has been processed incompletely or inaccurately
To request the deletion or destruction of your personal data
To request that correction, deletion, or destruction operations be notified to third parties to whom your personal data has been transferred
To object to any result against you arising from the analysis of processed data exclusively through automated systems
To request compensation if you suffer damage due to the unlawful processing of your personal data
You may submit your requests within this scope to the Company via [email protected].
Your applications will be concluded as soon as possible and within no later than 30 days, depending on the nature of your request.
Membership Agreement
1. Parties
This Membership Agreement (“Agreement”) has been concluded electronically between EREM YAYINCILIK TANITIM HİZ. LTD. ŞTİ., located at Dap Vadisi, Merkez Mahallesi, Kağıthane Caddesi No:5, Kat:3 İç Kapı No:96-97, Y Ofis, 34406 Kağıthane, İstanbul/Türkiye (“Bayim Olur musun” or the “Company”), and the real or legal person user who becomes a member of the website/portal www.bayimolurmusun.com.tr (“Member”, “Corporate Member” or “User”).
By registering on the Portal or using the Portal services, the User is deemed to have accepted this Agreement, the terms of use published on the Portal, the KVKK Clarification Text, the Explicit Consent Text, the Commercial Electronic Communication Information Text, and other relevant policies and rules.
2. Definitions
Portal: Refers to the website consisting of the domain name www.bayimolurmusun.com.tr and its subdomains, which brings together investor/entrepreneur users and corporate members offering franchise, dealership, and business partnership opportunities.
User: Refers to any real or legal person accessing the Portal.
Member: Refers to the user who becomes a member of the Portal and benefits from the services offered within the Portal.
Corporate Member: Refers to a real or legal person user who is a member of the Portal, engages in commercial activities, and shares brand/franchise/dealership/business partnership information through the Portal.
Investor Member: Refers to a real or legal person user who reviews franchise, dealership, or business partnership opportunities through the Portal, submits applications, or wishes to contact brands.
Store / Brand Panel: Refers to the private management area where the Corporate Member can add, edit, display, and manage brand, franchise, or dealership information and view and manage applications on the Portal.
Sub-User: Refers to the real person authorized by the Corporate Member to perform transactions on the Portal on behalf of the Corporate Member.
Content: Refers to all kinds of information, text, visuals, videos, logos, brand information, franchise terms, investment information, documents, and similar content published on the Portal.
Personal Data: Refers to any information relating to an identified or identifiable real person within the scope of KVKK.
3. Subject and Scope of the Agreement
The subject of this Agreement is to determine the terms of use of the services offered on the Portal, membership conditions, and the rights and obligations of the parties.
The User agrees to act in accordance with this Agreement, applicable legislation, general moral rules, the principles of good faith, and all policies and statements published on the Portal while using the Portal.
4. Membership Conditions
A user who wishes to become a member of the Portal is obliged to provide the information requested in the membership form accurately, completely, and up to date.
Bayim Olur musun reserves the right to reject any application, request additional information and documents, suspend membership, or terminate membership.
Users who wish to register as Corporate Members must be authorized to conduct commercial activities and, if acting on behalf of a legal entity, must be authorized to represent and bind the relevant legal entity.
Membership rights are personal or institution-specific. Membership cannot be transferred to third parties without the written approval of Bayim Olur musun.
5. Corporate Membership and Brand Panel
The Corporate Member may use the brand panel provided to them in order to publish brand, franchise, dealership, or business partnership information on the Portal and manage applications.
The Corporate Member accepts that all information published on the Portal is accurate, up to date, complete, and compliant with applicable legislation.
The Corporate Member is solely responsible for all information such as investment amount, franchise entry fee, contract terms, dealership conditions, location information, brand descriptions, and similar details.
Bayim Olur musun is not obliged to investigate the accuracy of the information provided by the Corporate Member.
6. Sub-Users
The Corporate Member may define sub-users to use the brand panel.
The Corporate Member is responsible for all transactions and actions carried out by Sub-Users on the Portal.
The Corporate Member is obliged to remove Sub-Users whose authorization they wish to revoke through the system without delay or notify Bayim Olur musun accordingly.
7. Rights and Obligations of the Member
The Member accepts, declares, and undertakes that they shall:
Act in accordance with all rules on the Portal and applicable legislation,
Ensure that the information provided within the scope of membership is accurate and up to date,
Be responsible for the security of their username and password,
Not process, share, or use personal data belonging to others unlawfully,
Not perform any actions that may endanger the security, operation, or infrastructure of the Portal,
Not copy, reproduce, distribute, or publish the content on the Portal on other platforms without permission,
Not infringe the intellectual property rights of Bayim Olur musun,
Not share content that is unlawful, misleading, deceptive, incomplete, or that violates the rights of third parties.
8. Rights and Obligations of Bayim Olur musun
Bayim Olur musun aims to provide the necessary technical infrastructure to make the services offered through the Portal available to a reasonable extent.
However, Bayim Olur musun does not guarantee that the Portal will be uninterrupted, error-free, or continuously accessible.
Bayim Olur musun may:
Make changes to Portal services,
Suspend or terminate memberships,
Remove content that is contrary to law, morality, protection of personal data, third-party rights, or Portal rules,
Request information, documents, or corrections from the Corporate Member where deemed necessary,
Publish advertising and promotional spaces on the Portal,
Share information with authorized institutions and organizations within the scope of legal obligations.
9. Application and Information Sharing
If an Investor Member applies for a brand, franchise, or dealership opportunity through the Portal, their name and surname, phone number, e-mail address, investment preference, and application information may be shared with the relevant Corporate Member/brand.
This sharing is carried out for the purpose of evaluating the application and enabling the relevant brand to contact the investor.
The Corporate Member accepts that they shall use the personal data provided to them only for application evaluation and communication purposes, shall not process such data unlawfully, shall not share it with third parties, and shall comply with their obligations under KVKK.
All administrative, legal, and criminal liability that may arise due to the Corporate Member unlawfully processing, sharing, or using personal data shall belong to the Corporate Member.
10. Accuracy of Content and Liability
All content on the Portal, including brand, franchise, dealership, investment amount, entry fee, contract terms, location information, and similar information, is provided by the relevant Corporate Member/brand.
The accuracy, completeness, currency, and compliance with legislation of such information are entirely the responsibility of the relevant Corporate Member/brand.
Bayim Olur musun does not accept responsibility for information provided by Corporate Members that may be incorrect, incomplete, outdated, or contrary to applicable legislation.
Before making an investment decision, the Investor Member should contact the relevant brand/franchise provider directly, carefully review all terms and conditions, and obtain the necessary legal, financial, and commercial advice.
11. Privacy and Protection of Personal Data
Bayim Olur musun processes personal data in accordance with KVKK and relevant legislation.
Detailed information regarding the processing of personal data can be accessed through the KVKK Clarification Text, Explicit Consent Text, Privacy and Cookie Policy, and other relevant texts available on the Portal.
The Member is obliged to use personal data belonging to third parties accessed through the Portal only to the extent limited to the purpose of sharing.
The Member is responsible for all damages and sanctions that may arise if they act contrary to the protection of personal data.
12. Commercial Electronic Communications
If the Member provides explicit consent and/or approval, Bayim Olur musun may send commercial electronic communications to the Member via SMS, e-mail, phone, WhatsApp, mobile notifications, and other electronic communication channels.
The Member may withdraw their consent to receive commercial electronic communications at any time.
Refusal requests shall be processed in accordance with applicable legislation within no later than 3 business days.
13. Intellectual Property Rights
All intellectual property rights relating to the design, software, interface, database, brand elements, content structure, texts, visuals, and all other components of the Portal belong to Bayim Olur musun or the relevant rights holders.
The Member may not copy, reproduce, distribute, process, publish on other platforms, or use the content on the Portal for commercial purposes without the written permission of Bayim Olur musun.
14. Third-Party Links
The Portal may contain links to websites, platforms, or content belonging to third parties.
These links may be provided solely for informational or referral purposes.
Bayim Olur musun is not responsible for the content, security, services, or policies of third-party websites.
15. Amendments to the Agreement
Bayim Olur musun reserves the right to update this Agreement and other policies and rules published on the Portal at any time.
Updated texts shall enter into force on the date they are published on the Portal.
By continuing to use the Portal, the Member accepts that they are subject to the current agreement and policies.
16. Force Majeure
Natural disasters, war, rebellion, strike, epidemic, communication problems, infrastructure and internet failures, power outages, cyberattacks, system maintenance and renewal works, and similar events occurring beyond the reasonable control of Bayim Olur musun shall be considered force majeure.
In cases of force majeure, Bayim Olur musun cannot be held responsible for the late, incomplete, or non-provision of services.
17. Evidence Agreement
The Member accepts that, in any disputes that may arise from this Agreement, the electronic records, system records, log records, and computer records kept by Bayim Olur musun in its own systems, database, servers, and commercial records shall constitute conclusive and exclusive evidence within the meaning of Article 193 of the Turkish Code of Civil Procedure.
18. Governing Law and Jurisdiction
Turkish Law shall apply to the implementation and interpretation of this Agreement.
Istanbul Central / Çağlayan Courts and Enforcement Offices shall have jurisdiction over any disputes arising from this Agreement.
19. Entry into Force
This Agreement enters into force upon the Member’s electronic approval or upon the Member starting to use the Portal.
The invalidity or unenforceability of any provision of the Agreement shall not affect the validity of the remaining provisions.
Explicit Consent Text
Within the scope of the Law No. 6698 on the Protection of Personal Data (“KVKK”), I hereby declare that I give my explicit consent for my personal data to be processed, stored, and transferred where necessary for the purposes stated below.
1. Processing Activities Subject to Explicit Consent
Within the scope of membership, application, listing, corporate membership, brand/franchise application processes, and use of portal services on the Bayim Olur musun portal, I give my explicit consent for the processing of the personal data I share, such as:
Name and surname
E-mail address
Phone number
Company/brand information
Business information
Investment preferences
Application information
Contact information
Portal usage information
for the following purposes:
Conducting membership processes
Receiving franchise, dealership, and investment applications
Sharing my information with the brands/franchise providers to which I have applied
Enabling the relevant brands/franchise providers to contact me
Providing and improving portal services
Improving user experience
Conducting analysis, reporting, survey, and research activities
Carrying out marketing, promotional, campaign, and informational activities
Contacting me via SMS, e-mail, phone, WhatsApp, and other communication channels
Sharing my data with Bayim Olur musun’s business partners, suppliers, and service providers
2. Commercial Electronic Communication Consent
Within the scope of services offered by Bayim Olur musun, franchise opportunities, dealership listings, brand promotions, campaigns, announcements, fairs, and event notifications, I give my consent to receive commercial electronic communications through:
SMS
E-mail
Phone calls
WhatsApp or similar instant messaging channels
Mobile notifications
Other digital communication tools
I acknowledge that I may withdraw this consent at any time, without providing any reason.
3. Special Categories of Personal Data
I accept that any special categories of personal data that I explicitly share through listings, applications, descriptions, forms, or similar areas on the portal may be processed in accordance with the purpose for which they were shared.
I acknowledge that special categories of personal data should not be shared, and if I share such data voluntarily, I accept that I am responsible for any consequences that may arise.
4. Legal Basis
This consent is based on the legal ground of explicit consent under Articles 5/1 and 6/2 of KVKK.
My personal data may be processed, stored, and shared with relevant third parties, limited to the purposes explained in this text.
Commercial Electronic Message Information Text
This Commercial Electronic Communication Information Text has been prepared for informational purposes regarding the procedures and principles applicable to commercial electronic communications that may be sent to you by EREM YAYINCILIK TANITIM HİZ. LTD. ŞTİ., through the website/portal www.bayimolurmusun.com.tr (“Bayim Olur musun”, the “Portal” or the “Company”), within the scope of Law No. 6563 on the Regulation of Electronic Commerce, Law No. 6698 on the Protection of Personal Data (“KVKK”), the Regulation on Commercial Communication and Commercial Electronic Messages, and other relevant legislation.
1. WHAT IS A COMMERCIAL ELECTRONIC COMMUNICATION?
A commercial electronic communication refers to messages with commercial content regarding services offered by Bayim Olur musun, portal memberships, brand and franchise opportunities, investor notifications, campaigns, announcements, events, fairs, promotions, surveys, customer satisfaction activities, and similar matters, sent to you via SMS, e-mail, phone call, mobile notifications, or other electronic communication channels.
2. EXPLICIT CONSENT AND APPROVAL
If you provide your explicit consent and/or approval for the sending of commercial electronic communications through the electronic contact information you have shared with Bayim Olur musun, commercial electronic communications may be sent to you through the specified communication channels.
Such approval may be obtained electronically, in writing, or through other methods compliant with applicable legislation. You have the right to withdraw your approval to receive commercial electronic communications at any time, without providing any reason.
3. COMMUNICATION CHANNELS
Commercial electronic communications may be sent to you through the following channels:
• Short Message Service (SMS)
• Electronic Mail (E-mail)
• Phone Call
• Mobile Application / Push Notification
• WhatsApp or similar instant messaging channels
• Other digital communication tools and platforms
4. PROTECTION OF PERSONAL DATA
Your personal data processed within the scope of commercial electronic communication activities is processed solely for the stated purposes, in compliance with applicable legislation, and by taking the necessary administrative and technical measures.
You may access detailed information regarding the processing of your personal data through the Personal Data Protection Clarification Text published by Bayim Olur musun.
5. RIGHT TO REFUSE / UNSUBSCRIBE
Each commercial electronic communication sent to you will include a free-of-charge option to unsubscribe from the communication list.
You may stop receiving commercial electronic communications by using the refusal/unsubscribe links included in SMS, e-mail, and other commercial electronic communications, or by contacting us through the Company’s communication channels.
Your refusal request will be processed in accordance with applicable legislation within no later than 3 (three) business days.
6. UPDATES
This information text may be updated from time to time in line with applicable legislation, Company practices, and portal services.
Updated texts shall enter into force upon publication on www.bayimolurmusun.com.tr.
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