We scale up the four-day fair with offensive visibility leading up to the fair and a year of investor lead performance after the fair

Bayim Olur musun? / Be My Franchise 2026 offers brands an investor access model that starts before the fair, turns into face-to-face contact during the fair and continues for a year after the fair through the portal.

Published At: June 04, 2026 16:12
Reading time: 4 min
We scale up the four-day fair with offensive visibility leading up to the fair and a year of investor lead performance after the fair
Jun 04, 2026 • 4 min read

Franchise Fuarı 2026For brands looking to expand through franchising and branded dealership systems, trade fairs remain the most effective platform for face-to-face engagement. However, in today’s investor relations landscape, simply having a stand for four days is no longer enough. Prospective investors need to see the brand, research it and develop an interest in it before they even set foot in the exhibition hall, so that they arrive at the meeting better prepared.

Bayim Olur musun? / Be My FRANCHISE In 2026, we are approaching this structure as a broader system. Pre-exhibition digital visibility, direct contact with investors during the exhibition, and portal performance continuing for a year after the exhibition all operate as part of the same process.

At the heart of this model lies the ‘Bayim Olur musun?’ portal. Brands become visible on the portal ahead of the trade fair, are introduced to potential investors through news content, are directed to relevant audiences via e-newsletters, and continue to receive investor applications via the portal even after the trade fair has ended.

Thanks to our database of approximately 100,000 prospective investors, we are able to offer brands investor outreach that goes beyond general visibility, allowing them to target specific regions or even individual cities. A brand’s priorities may lie in the Marmara, Aegean or Central Anatolia regions, or in specific cities. Portal, newsletter and content visibility can be tailored to support these objectives.

When investors attend the trade fair, they encounter a wide range of brands. A brand they have previously seen on the portal, read about in the news, come across in the e-newsletter, and started to look into the franchise terms does not have the same impact as a brand they are seeing for the first time at the venue. They approach a brand they are familiar with in a more informed manner, ask clearer questions, and consider their investment decision more seriously.

We are scaling up the four-day trade fair through pre-event visibility and a year’s worth of investor lead performance following the event.

For 2026, we offer brands special participation options of 30 and 60 square metres, alongside portal and digital visibility starting before the fair, targeted investor communication, and lead generation continuing for a year after the event. This means that brands do not merely have a presence on the exhibition floor; they prepare for the fair, establish their position in investors’ minds in advance, and continue to receive new enquiries even after the fair has ended.

For us, the trade fair doesn’t begin on the day the doors open. Effective investor communication must be established before the fair, translated into face-to-face meetings during the event, and continued afterwards through the portal with a sustainable flow of leads.

The ‘Bayim Olur musun?’ portal is therefore not merely a promotional platform; it is a space for ongoing interaction between brands and prospective investors throughout the year. The trade fair, meanwhile, is the most powerful face-to-face meeting point for this interaction.

In 2026, as well as increasing the visibility of our brands, we are establishing a structure that will enable them to reach the right investors earlier, in a more targeted manner, and over a longer period. What matters in franchise growth is not merely reaching a large audience, but being able to connect with the right candidate—one with a genuine intention to invest—at the right time.

Bayim Olur musun? / Be My Franchise 2026, It offers brands more than just a four-day trade fair participation; it provides pre-fair visibility, strong engagement during the fair, and investor lead performance that continues for a full year after the event.

Bayim Olur musun? / Be My Franchise 2026

15–18 October 2026

Istanbul/Yenikapı Eurasia Expo Center

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