Bücürük Kids is Growing with Franchise! - "30 Years of Experience in Kids Wear Sector"
Bücürük brand stands out with its quality and trend-following designs in the children's clothing sector since 1995. Offering 100% profitability, low costs and strong support for investors, the brand has a successful presence across Turkey with 3 headquarters stores, 1 international franchise, 10 dealers and more than 50 corners. Bücürük has a strong growth potential with domestic and international expansion targets.
Can you briefly tell us the founding story of your brand?
Bücürük brand was born in 1995. Our brand, which was born in Yeşildirek, the heart of children's clothing in Istanbul, has spread throughout Turkey and crossed borders with its successful advertising management and dealership systems since the 90s. Bücürük, which has adopted the principle of using the highest quality raw materials and trend-following designs, has been the primary choice of stylish children and their parents for years.
How should the Franchise/Dealer candidate profile be suitable for your brand?
Will be in charge of his/her own business. Has retail sales experience. Strong communication skills and open to development opportunities. Has technical competence. Will be able to meet the financial conditions.
Your brand, why should the franchise investor prefer you? Can you briefly explain what are the benefits of your brand
30 years of brand history. Innovative design team. Being one of the most well-known children's clothing brands in Turkey. Having its own production track.
Kaç branches? How many of these branches are owned by your brand and how many are franchises?
3 central stores, 1 international franchise, 10 dealers and more than 50 corners.
Your profitability ratio is, on average, kaç%, brüt and net?
The profitability rate for outright purchases is 100%.
What is your average cost of cost?
Our cost is 50% on average.
How much do you charge for the franchise (naming rights)?
250th000 TL (refundable if seasonal purchases reach certain targets.)
How long is the term of your franchise agreement?
5 Years + annual renewal Do you do the turnkey construction of the branch or can the franchise do it itself? What is your construction m2 cost? Approximately how much investment is required for turnkey delivery including fixtures and equipment We are carrying out the branch construction. According to the concept and inflation conditions, we have a cost between 7th000-12th000 TL / m².
Royalty, that is, how much share of the turnover do you receive each month?
We have no royalty share. Ürüns are given in the form of definitive purchases.
Do you charge an advertising participation fee?
We do not charge an advertising participation fee.
Do you provide location support? Do you charge a fee for this? Do you benefit from new generation applications and services for location determination?
Our franchise and dealer candidates determine the location themselves and rent it after it is approved by us. However, if the desired location is within the shopping center, we can help with the negotiations. Where are your domestic locations for your brand from now on? Can you share with us your plans for overseas expansion?
We have an average target of 3 franchise/dealers in good locations in each province in the country. We also aim to increase our existing international locations. Aç branch should be minimum kaç m2? Also; kaç ç you have an equal concept? Should be between 120-250 m2. Depending on the physical conditions of the location, we have 2 different store concepts. Aç branch to be established should have a minimum of kaç personnel in your opinion? Except for the branch manager, there should be at least 2 personnel. We have technical, program, sales, etc. support and sales staff orientation program before opening. How is your system and software infrastructure? What kind of services do you offer to investors? We use the Nebim V3 program. The investor should perform all sales, inventory tracking, shipment and ordering transactions through our program. Do you have your procurement audited? All of our supplies are regularly inspected by our quality control team. Do you have a brand yüzünüz in line with your brand marketing and PR strategies? Can you give information about your social media management and advertising We do social media management with www.bucurukkids.com.tr, Instagram, Facebook, and Google Ads. Our physical advertisements are placed on LED screens and billboards of shopping malls.
What kind of support do you provide as a brand to your franchise dealers regarding personnel training?