Coffy in Eskişehir with its 80th branch - "One Price Digital Coffee Point"
Coffy, which was established in 2019 with the concept of 'Single-Price Digital Coffee Point' by taking the 25 years of experience of Pizza Restoranları A.Ş. behind it, continues its growth spurt.
The brand, which has achieved a rapid development in a short time by branching out in 12 provinces, especially Istanbul, Ankara, Bursa, Antalya, Sakarya, İzmir, Adana and Mersin, opened its 80th branch in Eskişehir. Coffy, which has spread to different locations from shopping malls to hospitals, airports to subways with different concepts including cafes, corners and containers, will reach 100 branches in 20 provinces by the end of 2023 with 20 more branches in operation.
As a 100 percent domestic brand, __LINK has achieved rapid growth in a short time with its technological infrastructure, affordable high quality products and franchising system that accelerates, customizes and facilitates customer experience;With Coffy franchise, which recorded a rapid growth in a short time with its technological infrastructure that accelerates and facilitates the customer experience, affordable high quality products and güçlü franchising system, it opened its 80’th branch in Eskişehir’. Coffy, which makes quality coffee experience accessible by offering Colombian and Ethiopian origin coffee equals at a single price, is known as Turkey's first local digital coffee brand with a single price system. Coffy, a project of Domino’s Pizza Eurasia Group’, which has an experience of nearly a thousand branches in the international market, has been maintaining its price/performance balance since its establishment with the slogan "Our Coffee Is Not Cheap, They Are Expensive" and is creating a brand new lane in the Turkish coffee sector.
Fast, quality, accessible digital coffee spot
The brand, which also leaves satisfying traces on the palates with its delicious menu consisting of desserts prepared daily in addition to fresh coffee, provides its branches with high standards of raw materials and materials as well as supplying the highest standards of raw materials and materials to its branches by purchasing from the most respected and well-known suppliers in Turkey;In addition to supplying its branches with high standards of raw materials and supplies, the brand continuously increases the equality of its products and makes a difference with its technology. In today's world where the online customer base is highly developed, Coffy’s Coffy App application, which can be downloaded from Google Play or Apple Store’Coffy App application, which is downloaded from Google Play or Apple Store, is fast, time-saving and puts an end to waiting in the coffee queue with its "Come and Take without Waiting" feature, while the Order Tracking Screens, a highly innovative application, increases the comfort of ordering for consumers. In addition, all consumers who subscribe to the Coffy App, which offers the first coffee as a gift to everyone who downloads the application, can benefit from Coffy privileges. In addition, consumers who order from the Coffy App receive a coffee gift for every five coffee orders.
2023 to reach 100 branches by the end of the year and 500 by 2028
Speaking at the opening of the Eskişehir branch, Domino's Pizza Eurasia Group CEO Aslan Saranga said, "Coffy, the brand of Pizza Restoranları A.Ş., a Food-Tech company with an experience of a thousand branches, is the brand of Turkey. A brand established with domestic and national capital. It brings a revolutionary innovation to the Türk coffee sector with its single-price digital coffee point concept, despite being very young, it differentiates in the sector and gives the first signals that it will dominate the sector. We open our branches in different structures including cafe, corner and container. With the advantage of our franchising system, we are steadily progressing towards our growth targets with both franchise and corporate branches. Among the locations we plan to serve are shopping malls, plaza-premium office buildings, hospitals, fuel stations and even public transportation areas. With our Eskişehir opening, we are in service with 80 branches in 12 different provinces in total. We have 20 construction sites in operation. With the completion of these construction sites, we will be in 20 cities by the end of the year and will close the year with 100 branches. In five years, we will reach 500 branches and become the national coffee chain of Türkiye’rkia’ and we will ensure that a Türk brand will be among the global leaders” he said.
Entrepreneurship ecosystem supported by franchising opportunity
Giving information about Coffy’s franchising system at the opening, Saranga stated that they are committed to the mission of supporting the entrepreneurial ecosystem by establishing a franchising system for our entrepreneurs who want to achieve brand new successes. Saranga, “ Coffy offers a completely domestic investment alternative to our entrepreneurs as a brand of Türkiye’ first of all. This is a great opportunity with its unique brand concept and dükkan design support, a payback plan covering a short period of 36 months and extremely low cost. Our entrepreneurs who want to take advantage of this opportunity also have the chance to step into the sector as a part of a Food-Tech company that always supports its dealers with the best results with its purchasing volume. Therefore, being a partner of Coffy’s, which is moving forward in a safe and secure manner in line with both the national move and the vision of globalization, promises a lot to our entrepreneurs.