Coffy to open more than 100 branches by the end of the year - "One Price Digital Coffee Point"

Coffy, as a 100% local brand, continues to grow with its technological infrastructure that speeds up, customizes and facilitates the customer experience, affordable high quality products and a strong franchising system. The Coffy team came together for the first time this year at the "Coffy Rally" event. The brand's goal is to maintain its rapid growth in a stable manner.

The goal is to become one of the most important players in the coffee industry
Coffy, which makes quality coffee experience accessible by offering Colombian and Ethiopian origin coffee çequals, expertly blended and prepared, at a single price; is Turkey's first local digital coffee brand with a single price system. Coffy, a project of DP Eurasia Group, which operates in Istanbul, Ankara, Bursa, Antalya, Izmir, Izmir and Sakarya and has approximately 1,000 branches in the international market, aims to become one of the most important players in the Turkish coffee sector.

We plan to reach 500 branches in 2028
Speaking at the “Coffy Rally” event, DP Eurasia Group CEO ’ Aslan Saranga said, “ "We have created an unprecedented coffee concept in our country, the sine qua non of our business is customer satisfaction. We have ‘5 Coffy values ’ that we care about. These are; ‘Entrepreneurial spirit, simplicity with simplicity, craftsmanship, creativity and positivity with güleryüz "z’. We act together for our common dreams. We take courage from creativity and prepare our coffee skillfully. While providing the coffee experience in its simplest and plainest form, we win people over with our smiling face. We have adopted the mission of being a brand that makes our customers smile with a coffee experience that breaks the rules. As a new brand and concept, we are in demand as much as the giants of the sector, which reveals our success and taste. We continue to grow the Coffy family, we have employed 30 friends who believe in the vision and values of our brand in our innovation center until today. I would also like to emphasize that our biggest priority is the satisfaction of our customers. We will continue to grow with our franchisees and teammates.    

Creating a different lane in competition
Stating that they created a different lane in the competition while maintaining accessibility despite the price increases by standing behind the slogan "Our Coffee Is Not Cheap, They Are Expensive", Saranga said, "We plan to bring more than 100 new Coffy branches to the Turkish coffee sector by the end of the year, we will employ approximately 900 people with our new branches. We plan to reach 500 branches in 2028 together with our dream partners on our way to becoming a global brand. We set out to shape the future of the Türk coffee culture ültürürünü and we achieved rapid growth in a short time with the franchising system. We are confident that we will bring Coffy’ to every province, city, neighborhood and distant geographies of Turkey’ he says.

We strive to keep neighborhood culture alive
Underlining that their most important motivation is to create value and connect with society, Aslan Saranga said: "Embracing social responsibility is a part of our business. As a sensitive brand that respects nature and the environment, we have supported art, education and sports with the same approach as we have supported health, people in need, keeping neighborhood culture alive, and being with the neighborhood in the neighborhood.  Young people are undoubtedly among our top priorities. It is of great importance for us to develop projects that will add value to the lives of young people, improve their quality of life, and enable them to enjoy life more."

Unique brand concept in the sector 
Pointing out that Coffy is a brand of Pizza Restoranları A.Ş., a Food-Tech company, Saranga said, "Coffy is opening a brand new area for the sector with its franchising system that always offers the best opportunities to its dealers thanks to its purchasing volume. By making a completely domestic investment, our investors become a part of a system that always provides the best costs to its dealers with its purchasing volume and has a vision of globalization. We offer an advantageous investment opportunity with this brand concept and dükkan design support, which is unique in the sector, with a "payback’ plan covering a short period of 36 months and at an extremely low cost” he says.

Our best feature is our baristas
Speaking at the event, Domino’s Türkiye Supply Chain Purchasing and Coffy Group Directörü Muhsin Emre Çevlik, “As Coffy, our baristas are among our most important features. For us, education is of great importance. We provide our baristas with a 4-week face-to-face training in the field before branch openings. We have an on-the-job training program for our baristas who will be employed in existing branches. We also support the training of our friends through our online barista training platform. The results we received from the trainings are perfect for us. "I can say that we are a dream partnership, our biggest dream is to reach 500 branches in 2028 by preserving our taste", he said.

‘Come Get It Without Waiting’
With the ‘Coffy App’ application, which can be downloaded from Google Play or Apple Store’Google Play or Apple Store’, Coffy offers a fast, time-saving ‘Come and Take Without Waiting’ feature that puts an end to waiting in the coffee line. The application also increases the ordering comfort of consumers with its "Order Tracking Screens". With the application, it is possible to earn 2 beans for every order placed, while it is possible to earn one coffee for every 7 beans.