Great Interest in AVON Frachise Model - "Open Your Own Store with AVON and Beautify Your Way!"
"OPEN YOUR OWN STORE WITH AVON AND BEAUTIFY YOUR WAY!" Avon offers those who want to invest in Turkey the opportunity to open their own Avon stores.
is a direct sales company operating globally for 135 years and in Turkey for 35 years. It has been investing in retail and E-Commerce channels for 1.5 years in order to adapt to the changing world and economic conditions. Currently, it has reached 50 sales points in 33 provinces. 31’i of the sales points are street stores, 2’of them are shopping mall stores, 17’of them are kiosk projects in shopping malls.
How should the Franchise/Dealer candidate profile be suitable for your brand?
People who have retail experience, who can establish an organizational structure for Avon franchise structure, and cosmetic experience is preferred.
Why should franchise investors choose you? Can you briefly explain what are the benefits of your brand?
In the recent period when cosmetic markets are dominant, the local investor who makes mixed cosmetics is having a hard time... We are the market leading brand in price performance and not listing any products nationally. We have 5 categories as Perfume, Makeup, Saç Care, Personal Care and Skin care. For investors, it is a new alternative. We believe that our most important strength is our brand awareness.
Kaç branches? How many of these branches are owned by your brand and how many are franchises?
We do not have our own store. We have 50 branches. All franchises.
Your profitability ratio is, on average, about kaçz percent, brüt and net?
Brüt is operating with a 50 percent margin. Net profitability after operating costs is 20 percent.
Can you give information about the investment costs of stores and kiosks?
We have Kiosk model with street store and shopping mall store.
Costs average 350-500th000 TL/m2 in Kiosk.
In store format, it is around 750th000 TL-1 Million TL. It also varies according to square meters and mechanical needs.
Franchise (naming rights) how much do you charge?
We don't.
How long is the term of your franchise agreement? 3 + 2 years.
Do you do the turnkey construction of the branch, or can the franchise build its own?
We only expect them to have the concept done by the company we have an agreement with. We provide project for the mechanical part.
Royality, that is, how much share of the turnover do you get each month?
We don't.
Do you charge an advertising participation fee?
We don't.
Do you provide location support? Do you charge a fee for this? Do you benefit from new generation applications and services for location determination?
Of course we get support and we do not charge a fee. It is not possible to open in a location without our approval. We use new generation applications. We are getting used to it with Vodafone.
Where are your priorities for your brand's international locations from now on? Can you share with us your plans for overseas expansion?
For overseas, the operation process of that country is in progress. If there is a demand, we organize it. In Turkey, this year's specialty is our big cities. Aç branch should be minimum kaç m2? Also; kaç ç ç you have an equal concept? We have 2 types of formats. Kiosk min 12 m2, Store min 40 m2 It depends on the P&L and turnover expectation. But we demand a minimum of 3 norms. Do you have a human resources pool? Do you work with such a çözüm partner? Çwe are not used to it. Investor responsibility. We manage the training and final approvals. What kind of support do you provide as a brand to your franchise dealers regarding personnel training? We provide online and on-the-job training. How is your system and software infrastructure? What kind of services do you offer to investors? Çdo you have a pain center? Var. Do you have your procurement audited? We inspect twice a month. We also use the mystery shopping method. Do you have a brand yüzünüz in line with your brand marketing and PR strategies? Can you give us information about your social media management and advertising activities? These are activities that vary according to the dönem. We are very active in this regard. You can check our related channels. 
Aç__Aç branch to be opened should have a minimum of kaç staff Do you think?
We are working with Nebim. We offer stock, sales tracking and campaign support for those who use this infrastructure.