LITTLE CAESARS Targets 15 New Branches by the End of the Year

The Türkiye operation of Little Caesars, one of the largest chains in the global pizza industry, continues to grow despite the difficult economic conditions. Having completed the year 2022 with 112 points of sale in 17 cities of Turkey and a 69 percent growth in sales on the basis of the number of branches, Little Caesars opened branches in the first month of 2023. With Eskişehir Emek, Kocaeli Gebze and Denizli branches, the brand has increased the number of franchisees to 115 and aims to bring a total of 15 branches to consumers in 2023. Stating that they made a successful start to 2023 despite all adverse conditions, Çelebi Gıda A.Ş. and Little Caesars Türkiye General Müdürürü Banu Arıduru stated that their business processes are optimized with the support of technology and that this optimization provides an increase in efficiency.

“Benefit üre moving forward ”
Stating that 2023 poses extraordinary challenges, especially the earthquake disaster, Arıduru said: "Our country critically needs economic benefit in the recovery period, especially in the construction of the earthquake zone. We are moving forward with benefit and we are taking the necessary steps to make this period a successful one together with our stakeholders. Some of our branches in the earthquake zone have already started their operations; the rest will start by the end of the month. In addition, our newly opened branches in Eskişehir Emek, Kocaeli Gebze and Denizli will gain great success in their locations. Our investor görünegotiations continue without slowing down. By the end of 2023, we aim to have a total of 15 branches.” he said.

80% of branches are franchised
Banu Arıduru stated that Little Caesars Türkiye’s all-inclusive investment cost of opening a branch is 2 million 100 thousand TL + VAT turnkey and that the operators get their investments back in approximately 36-42 months. Arıduru said, "As Little Caesars, we have an 80 percent franchise operation. We provide our franchisees, who apply to our company without any sectoral knowledge, with 24 days of hands-on training as well as classroom training on topics such as operations management, marketing, inventory management and tracking, sales development, customer satisfaction, recruitment and human resources management. We provide a wide range of support from finding the location of the branch, construction, support during the opening process, to management consultancy provided through their assigned regional manager and operations manager throughout the entire operation process.

Sezar goes digital
Little Caesars Türkiye, which always focuses on taste with its pizza options suitable for Türk palate, special dough prepared daily in branches, tomato sauce prepared from seasonal freshly packaged tomatoes and 100% real mozzarella cheese;z% 100 percent real mozzarella cheese, Little Caesars Tü'rkiye completed 2022 with a total growth of 69% in sales on the basis of the number of branches. Little Caesars Türkiye, which employs nearly 2000 people, achieved a 66 percent increase in sales through its website and mobile application and realized 80 percent of its 2022 sales through digital channels. Stating that they continue to invest in digital uninterruptedly, Arıduru said: "In the challenging period we are going through, we have to use today's resources correctly and build sustainable business models. Seven years ago, when we launched our digital dönüonümümüzüzü, our aim was to optimize all our processes, from branch management to supply management, from ordering to sales, to increase efficiency, to gain speed and therefore to use resources correctly. In 2022, we have completed this dönüşümümü to a large extent, from now on, we will önccessülüon new technologies, we will çin ” get used to our own best version ” he said.